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Alison I think it can be viewed as a growth strategy for expanding their market and of course the usage of their technology tools, it's not really that out of the realm when you consider they are looking for other technology options that will leverage the infrastructure they have built.
I too am enthused by the recently announced health enhancements being developed by both Apple and Google to your point these companies have the finances to bring innovative products to market quickly and hopefully they will positively impact health for us all in the future.