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Google Developing Disease Detection Pill
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Alison_Diana
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Alison_Diana,
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11/4/2014 | 9:47:04 AM
Re: How Does Google Do It?
I agree: Everyone's comments here showed me all the benefits Google gets, even if its stated goal fails. I think it's terrific that a public company uses this target, no matter the spinoff benefits. Nice to see and let's hope the company succeeds at this goal. Google Maps are great and all that, but a pill that maps bodies for sickness or health would be priceless.
Alison_Diana
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Alison_Diana,
User Rank: Author
11/4/2014 | 9:44:43 AM
Re: swallow a red pill
When you think about it, that would be one of the ultimate health-improving inventions. I have to get blood tests every six months and would love to swallow a pill that told me, "Your B12 is low" or "Your kidneys are operating at 100%." Think of the savings -- in pain, lost wages/time, and money for employees/payers/taxpayers, etc. Of course, if the pill said, "Your vitamin D level is too low," I'd think doctors would follow up with a traditional blood test, but something like this would improve the quality of life for many, many people and cut costs immensely.
impactnow
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impactnow,
User Rank: Author
10/31/2014 | 11:49:36 PM
Re: How Does Google Do It?

Alison I think it can be viewed as a growth strategy for expanding their market and of course the usage of their technology tools, it's not really that out of the realm when you consider they are looking for other technology options that will leverage the infrastructure they have built.

Michael Endler
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Michael Endler,
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10/31/2014 | 6:24:05 PM
Re: How Does Google Do It?
"Even if it fails, the R&D will likely yield some usable insights. Google's not known for hiring stupid people. And if they succeed, it's a game-changer. Meanwhile, they bask in the press coverage."

Exactly. There's a pervasive sense among many people I know at Silicon Valley companies that the tech industry will solve virtually all problems in the world, including ones that have stumped the conventional medical industry for decades. Is some of this confidence misplaced? Probably. But even if this idea in particular doesn't pan out, we'll learn some valuable things in the aggregate. I see it as a positive that this generation's smartest minds are contributing to projects like this.

For a company like Google, the benefits outweigh the financial risks, whatever they happen to be. This is one of many such projects at the company, and if any one of them strikes gold, it will more than pay for failed efforts. Moreover, as Lorna points out, there are a lot of PR and recruiting benefits. Steve Jobs convinced people to work at Apple by telling them that they'd be working at a company that would change the world (or so goes an anecdote I've heard). Why shouldn't Google use a similar pitch? If you're a talented engineer choosing among companies that all offer elite packages, would you rather work for the one that's known only for selling ads, or the one that makes a lot of money selling ads but nonetheless spends a ton of resources developing free products and potentially disruptive concepts across all disciplines?
Thomas Claburn
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Thomas Claburn,
User Rank: Author
10/31/2014 | 4:22:17 PM
Re: Patents
> I don't think anybody thought Google would ever touch the healthcare sector. 

Google tried, with Google Health. As its failure with Google TV suggests, Google often tries again.
impactnow
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impactnow,
User Rank: Author
10/29/2014 | 1:04:16 PM
Re: How Does Google Do It?

I too am enthused by the recently announced health enhancements being developed by both Apple and Google to your point these companies have the finances to bring innovative products to market quickly and hopefully they will positively impact health for us all in the future.

Lorna Garey
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Lorna Garey,
User Rank: Author
10/29/2014 | 1:00:44 PM
Re: How Does Google Do It?
Right -- what's the downside? It can afford the effort. Even if it fails, the R&D will likely yield some usable insights. Google's not known for hiring stupid people. And if they succeed, it's a game-changer. Meanwhile, they bask in the press coverage.
Alison_Diana
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Alison_Diana,
User Rank: Author
10/29/2014 | 12:54:27 PM
Re: How Does Google Do It?
Ah, that's a good thought, Lorna. You're right: It is a gold mine for their reputation as a forward-thinking, futuristic looking company. And when it comes to things like this, a disease-detection pill, it moves them into an even greater category since they're really living beyond 'do no evil' into 'do good.'
RobPreston
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RobPreston,
User Rank: Author
10/29/2014 | 12:47:59 PM
Re: How Does Google Do It?
...same for Amazon.com.
Lorna Garey
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Lorna Garey,
User Rank: Author
10/29/2014 | 9:52:24 AM
Re: How Does Google Do It?
I bet they classify it as PR -- this stuff is a reputation-enhancing goldmine. 
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