Microsoft Office 365 Gets Unlimited Cloud Storage - InformationWeek

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Microsoft Office 365 Gets Unlimited Cloud Storage
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User Rank: Apprentice
11/3/2014 | 10:22:57 AM
Drawing connections between tech trends
Thank you for making this point: 

"As mobile devices with limited physical storage options have become more popular, demand for cloud storage has increased."

I can see how these trends are linked.. Personally, I prefer local storage for day to day use (though cloud for backup does make sense).
Charlie Babcock
Charlie Babcock,
User Rank: Author
10/27/2014 | 7:16:40 PM
An aggressive storage strategy
No, not unlimited, but no visible limit to those who will have far less than a TB of data to store in their lifetime. This is an aggressive move by Microsoft. Amazon's claims of being the price leader in the cloud, as its parent company racks up losing quarters, is going to come under a great deal of pressure. Microsoft has a cash flow that can sustain this offer. If Amazon Web Services matches, then the bleeding will probably continue. 
User Rank: Ninja
10/27/2014 | 5:59:19 PM
Competition Is Always Welcomed
The Cloud Wars can only mean good things for consumers in terms of price.  My only concern with storing personal data off-site remains securing and protecting it from ever intrusive, extralegal governmental agencies and entertainment companies that own the politicians who pass laws in their favor to crush Fair Use exceptions to the ever absurd American copyright laws.
User Rank: Apprentice
10/27/2014 | 4:14:05 PM
Re: Unlimited
I too share your interest on the details of the actual limit of practically unlimited plans. As you probably know, what was virtually unlimited for data for most smartphone users just a few years ago wouldn't be satisfactory for today's emerging multi-media, continually streaming, HD+ usage levels. I feel your frustation for technical vagueness or inaccuracy in the use of the term unlimited. However, similar to various "4G" technologies that are 3G+ and other varients for speed notations in the cellphone industry, from a competitive marketing and easy to understand consumer point of view, some ambiguity in definitions is useful in simplified communications.

Thank you for the practical example to illustrate in concrete terms the likelihood of there being an appartantly undisclosed upper limit. I would like to add there is the consideration the variety of types that make up the user pool. The overall usage of the unlimited usage proram prediction has to take into account low, average, power, and ludicrous data quantity users of their service. This makes it difficult to set and publish actual standing hard limits both in the initial launch of the feature and upon scaling usage levels. How would you convey this in a brief ad or commercial to satisfy your need for accuracy without being overly complicated and long-winded in consideration of how the competition will respond and in their own marketing messeges?
Michael Endler
Michael Endler,
User Rank: Author
10/27/2014 | 4:10:57 PM
Re: Unlimited
That's a good point. I believe Office 365 limits accounts to something like 10 million files, for example-- not a strict storage limit in terms of capacity, but certainly something that prevents one from literally utilizing "unlimited" storage. There's also fineprint with all the services. A lot of small files don't count against your capacity total in Google, for example, and iCloud similarly doesn't count all data against users' totals. 
Thomas Claburn
Thomas Claburn,
User Rank: Author
10/27/2014 | 3:55:08 PM
I wish Google, Microsoft, and the like would not use the term "unlimited" when clearly there is a limit somewhere. If you were to write a script to upload petabytes of random numbers, sooner or later someone from one of these companies would put a stop to it.

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