Re: Smart tactic
First, sorry for the tone of my previous post. I think I get what you're saying now. I just get miffed by the 'clueless consumer' thing, or worse 'status symbol' being applied to Apple purchases. I didn't understand the context well enough.
I agree that many business purchases are based on software, or simply a numbers thing when buying hundreds of units. While I'd argue that many times, they might be better off in the long-run making other software decisions, or that the number on the spreadsheet isn't a very good representation of actual value and costs, I can at least understand those decisions. I've been in many meetings where that's happened. :) (I'm curious what software you run too.)
And, unfortunately, some of that is still left over 'by design' incompatibility designed by Microsoft. It is amazing to me that in 2014 there are still companies locked into older browsers because they wrote 'web-apps' compatible with purposely incompatible browser calls. My point... what many businesses do isn't very smart at all. I still remember a mid-sized client arguing with me that they should run Lotus Notes because xyz big company used it. Sometimes it's hard to keep a straight-face in meetings like that!
re: consumers - I guess my beef there was with the term clueless. I get that you mean clueless about how it all works (IT-wise), but IMO, this actually makes them rather wise consumers. Instead of buying the cheap, troublesome option, they spend a bit more to get better end results. Also, I'd argue that most Mac users fair much better on their own, and that many don't even have an Apple Store with genius nearby. Yes, that's a nice privledge, but even without it... chances are most people will have lesser need for that over the years with Macs.
Also, as I mentioned in another post... Apple has WAY more than a 6% share of usage. It was around 10-12% back in Apple's dark days (the mid-late 90s). This is especially true if youd don't weigh the average corporate desktop as heavily. But I also disagree on the utility thing. No way I'd rather run Ubuntu. And, that has almost nothing to do with available software. When I'm working, I want to work on the task at hand, not the machine it's running on. Windows especially, and even Unix, gets in the way of that much more than my Mac.