Apple SIM: Not Quite A Revolution - InformationWeek

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Apple SIM: Not Quite A Revolution
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rradina
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rradina,
User Rank: Ninja
10/21/2014 | 9:19:46 AM
Often Folks w/Cell-enabled iPads Don't Use Them?
The article implies most folks who buy an iPad don't enable the cell radio.  I find this hard to believe since Apple charges a premium for that option.  Why would someone spend considerably more for a feature they never use?

While built-in cell connectivity for certain vertical markets is a fantastic option, I've never thought it makes sense for consumers who already have smart phones.  The procedure to enable the phone's hot spot and connect the tablet are quick and easy.

Other than reducing your smart phone's battery life, the only significant drawback is the ease of keeping cell data use in check.  When a hot spot is available, an iPad with a built-in cell connectivity will automatically switch to WiFi instead of cell.  A WiFi only iPad will continue to use the smart phone hot spot unless it's disabled to force the iPad to find another.
Susan Fourtané
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Susan Fourtané,
User Rank: Author
10/20/2014 | 4:25:43 AM
This Apple SIM is only the first step
[email protected]

"I am pretty sure that this will eventually come for all smartphones. This would increase the air of competition among telcos."

Exactly. I see this coming, too. It wouldn't be surprising if the Apple SIM is introduced in the next iPhones.

That would make iPhones even more attractive to anyone who dislikes being chained to a service provider for a long time, especially when realizing after a while that they are not really happy with the service. 

And, as you said, all this would force telcos to improve their service and customer service as well, so they can work toward customer retention better and/or gain new customers.

-Susan
Nemos
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Nemos,
User Rank: Strategist
10/19/2014 | 8:20:24 AM
The same view
I have quite the same view as you, I don't consider this move will change anything in the field, neither gives much alternatives or privileges to the users as long that concern the iPad field. As you have already mentioned, if we see that move to take apart in the mobile field that will make a fuss and, well there are many to discuss about.    
jagibbons
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jagibbons,
User Rank: Ninja
10/19/2014 | 8:03:57 AM
Re: Not a revolution
Consumer demand is what will move the needle on Apple SIM or any other changes that would affect how the mobile carriers do business in the US. If consumers continue to buy the next newest device, there won't be any reason for anyone to include major changes. If consumers don't buy the devices without Apple SIM, that would send a message.
zaious
50%
50%
zaious,
User Rank: Ninja
10/18/2014 | 11:58:57 PM
Re: Not a revolution
This would mean some flexibility. However, people look pretty content with WiFi alomst everywhere.
PaulS681
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50%
PaulS681,
User Rank: Ninja
10/18/2014 | 6:04:26 PM
Re: Not a revolution
This looks like Apple is laying the groundwork for something in the future.
H@mmy
50%
50%
[email protected],
User Rank: Ninja
10/18/2014 | 4:42:02 PM
Re: Not a revolution
I think it may not be a revolution for now but it surely has laid the foundation for revolution later. If people opt for this, I am pretty sure that this will eventually come for all smartphones. This would increase the air of competition among telcos.
Gary_EL
50%
50%
Gary_EL,
User Rank: Ninja
10/18/2014 | 1:05:00 PM
Not a revolution
It may not be a revolution, but perhaps it is the first crack in The Wall.


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