The Amazon Test: Companies Pay Up To Pass - InformationWeek

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The Amazon Test: Companies Pay Up To Pass
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danielcawrey
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danielcawrey,
User Rank: Ninja
10/13/2014 | 7:59:43 PM
UI
Customer experience is so important, especially when many people interface with companies online now.

For example, today i changed by billing information with my gym – and I didn't even have to talk to anyone. I just went on the gym's website, and the experience was flawless.

Other businesses need to develop this same sort of seamless UI. It's easier and more private for me to change my billing info myself, and I am glad my gym allows me to do just that. 
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