Facebook Cracks Down On Fake Likes - InformationWeek

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Facebook Cracks Down On Fake Likes
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Ariella
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Ariella,
User Rank: Author
10/7/2014 | 2:25:48 PM
spam
" that claim to do something that alters your Facebook experience, such as seeing who's viewed your profile, "


That's just what LinkedIn offers as enticement to get people to sign up for its premium service. 
Lorna Garey
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Lorna Garey,
User Rank: Author
10/7/2014 | 3:05:59 PM
Fakes
I was just discussing the concept of fake Yelp reviews. This seems like more of the same, something ethical business owners could get burned by. If a business thought a competitor was paying for Likes, is there some action they can take?
vnewman2
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vnewman2,
User Rank: Ninja
10/7/2014 | 3:29:26 PM
Re: Fakes
You can buy or rent just about anything these days.  Facebook may be able to police this but I've seen on Taskrabbit or Fiverr where you can pay people a couple bucks to like your page or website or tweet something about you.  If you have the means, there is always a way and the creative types will always find a workaround.
Thomas Claburn
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Thomas Claburn,
User Rank: Author
10/7/2014 | 6:53:44 PM
Re: Fakes
I would go so far as to say that the term "fake Like" is a redundant.
Charlie Babcock
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Charlie Babcock,
User Rank: Author
10/7/2014 | 8:05:13 PM
How big is the FB site integrity engineer's investigative staff?
It's going to take more than one Facebook site integrity engineer to convince me that digital reality has anything to do with real likes and dislikes. How big is his investigative staff? I hope it rivals the headcount of the National Railway of India (the country's largest employer). He's going to need it.
PedroGonzales
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PedroGonzales,
User Rank: Ninja
10/7/2014 | 11:05:27 PM
Re: How big is the FB site integrity engineer's investigative staff?
I see commercial on TV about a company who build Facebook pages for others and also try to create a buzz on their page.  People are paid to do anything these days.  A company should think twice when they get a lot of likes on Facebook; it may not be from the people they are interested in getting it from. 
WaqasAltaf
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WaqasAltaf,
User Rank: Ninja
10/8/2014 | 2:28:31 AM
Effective business model but illegal
Kristin, I won't say that such fake likes are not useful. If I am a genuine customer, I will be interested in visiting a brand's page with 10,000 likes that offers a product I am interested in. The business model of "likes" for money is tempting; legality is another aspect.
WaqasAltaf
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WaqasAltaf,
User Rank: Ninja
10/8/2014 | 2:30:57 AM
Re: How big is the FB site integrity engineer's investigative staff?
Pedro

"A company should think twice when they get a lot of likes on Facebook; it may not be from the people they are interested in getting it from. "

Does a company need to think twice if it has not solicited for likes ? In my opinion, no. A company getting a lot of likes can rely on the publicity if it had nothing to do with creating them through unfair mean.
WaqasAltaf
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WaqasAltaf,
User Rank: Ninja
10/8/2014 | 2:33:17 AM
Re: Fakes
vnewman, you are right. The business model is simple and a large % may be in the business of buying 'likes'. Once a page gets initial boost, then the number of followers or likes themselves attract other users.
WaqasAltaf
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WaqasAltaf,
User Rank: Ninja
10/8/2014 | 2:36:09 AM
Re: Fakes
Lorna, the only way for them is to contact the social network to review their competitors' page and scrutinizing as to who is contributing towards likes. You are right; this is same and as unethical as a paid review post/blog for a product/brand.
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