Weight Watchers Pursues Image Makeover - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Weight Watchers Pursues Image Makeover
Newest First  |  Oldest First  |  Threaded View
User Rank: Apprentice
9/26/2014 | 11:31:30 AM
Weightwatchers Magazine
I have also noticed a significant improvement in the Weightwatchers magazine. It went from stodgy to cutting edge in the last couple of issues. An amazing transformation.
User Rank: Author
9/25/2014 | 4:43:52 PM
Re: A snazzy, sleek app may be just what the doctor ordered
In researching this story, it was quite amazing to see all the research supporting Weight Watchers approach to weight loss (I've been blessed with a pretty good metabolism and haven't needed their services, at least yet!). The company realizes and admits it's been late to the app party and hopes to turn that around, in part by hiring Dan Crowe as CTO and focusing on tech. Interestingly, Crowe was on the most recent earnings call with the company CEO, which i thought projected a pretty strong message to shareholders (and Crowe, for that matter) about the faith WW is putting into tech. 
User Rank: Ninja
9/23/2014 | 7:07:40 PM
A snazzy, sleek app may be just what the doctor ordered
If consumers actually want a diet they can stick with for life, then WW is it.  Unfortunately, there are far too many trendy, joke diets on the market and the average American is dumb as a box of rocks unable to distinguish between quality vs. me-too marketing.   

The State of Cloud Computing - Fall 2020
The State of Cloud Computing - Fall 2020
Download this report to compare how cloud usage and spending patterns have changed in 2020, and how respondents think they'll evolve over the next two years.
10 Ways to Transition Traditional IT Talent to Cloud Talent
Lisa Morgan, Freelance Writer,  11/23/2020
Top 10 Data and Analytics Trends for 2021
Jessica Davis, Senior Editor, Enterprise Apps,  11/13/2020
Can Low Code Measure Up to Tomorrow's Programming Demands?
Joao-Pierre S. Ruth, Senior Writer,  11/16/2020
Register for InformationWeek Newsletters
Current Issue
Why Chatbots Are So Popular Right Now
In this IT Trend Report, you will learn more about why chatbots are gaining traction within businesses, particularly while a pandemic is impacting the world.
White Papers
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll