Google Ditches Mandatory Google+ Signups - InformationWeek

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Google Ditches Mandatory Google+ Signups
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Kristin Burnham
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Kristin Burnham,
User Rank: Author
10/3/2014 | 4:09:54 PM
Re: Loyalty, freely given, can't be achieved through forced sign-ups
One of my favorite past tactics was displaying how many times a user's profile has been viewed. Everyone reported ludricous numbers, and all wondered how (and why) that number of people viewed a profile that had zero activity.
Laurianne
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Laurianne,
User Rank: Author
9/23/2014 | 2:54:52 PM
Re: Loyalty, freely given, can't be achieved through forced sign-ups
I finally gave in and downloaded Facebook Messenger. Now I'm part of that stat, but not so willingly.
Technocrati
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Technocrati,
User Rank: Ninja
9/22/2014 | 7:28:56 PM
Re: Nobody likes mandatory signups

@Ariella    I agree.   YouTube is particularly annoying about this, and since they are owned by Google - they want to keep you in Google's sphere of influence - ( aka Googlesphere ).  You know the goal - continual tracking to anticipate your every whim.

 

I made up the term Googlesphere - just couldn't help myself. : ) 

Technocrati
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Technocrati,
User Rank: Ninja
9/22/2014 | 7:22:01 PM
Re: Nobody likes mandatory signups

@Michael   Very true.  It is not just Google in this case.  FB, and Linkedin ( to name a few ) do this as well .

Technocrati
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Technocrati,
User Rank: Ninja
9/22/2014 | 7:18:33 PM
Re: Nobody likes mandatory signups

"...Uncoupling the Google+ requirement from new accounts may signify a waning investment in the social network."

 

I certainly think it is - I am so happy to learn that this manditory sign-up  has ended - Now I need to figure out how to disable it for old users. 

I like Google+  but I don't think it has caught  or ever will catch the kind of fire Google needs to justify the expense.

Thomas Claburn
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Thomas Claburn,
User Rank: Author
9/22/2014 | 4:12:44 PM
Re: Nobody likes mandatory signups
It was clear Google+ failed when Vic Gundotra departed. Google just doesn't want to admit it yet.
Charlie Babcock
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Charlie Babcock,
User Rank: Author
9/22/2014 | 3:52:39 PM
Loyalty, freely given, can't be achieved through forced sign-ups
Forcing people to sign up racks up instant and misleading results. People who enjoy the brand for one fuction will become more wary before adopting others. People's freely given loyalty counts for something; success isn't purely a product of acquiring names on a ledger. Technical companies sometimes lose sight of where the real business value lies.                                                                                                   
Michael Endler
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Michael Endler,
User Rank: Author
9/22/2014 | 3:02:17 PM
Re: Nobody likes mandatory signups
For some services, either for matters of privacy or convenience, a lot of people don't want access tied to an account.
Ariella
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Ariella,
User Rank: Author
9/22/2014 | 2:53:39 PM
Re: Nobody likes mandatory signups
I use Google+, but that doesn't mean I want my profile on everything. Every time I go on YouTube, the system tries to force me to sign in with my Google profile, though I have no interest in doing so. 
Michael Endler
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Michael Endler,
User Rank: Author
9/22/2014 | 2:45:27 PM
Re: Nobody likes mandatory signups
Did Google's alleged interest in WhatsApp ever get clarified? I recall a bunch of reports that claimed Google was prepared to offer $10 billion before WhatsApp was finally acquired by Facebook, but then there were some additional reports that refuted this. I ask because the willingness to pay such a sum implies a sustaining interest in social from Google, albiet in a much different, more mobile-focused form than Google+.
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