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9/22/2014 | 12:41:45 PM
I used to cover direct marketing, and I can assure you that all the creative work, list buying, customer segmentation and even mailing for Christmas campaigns is already done by this time of year -- at least where catalogs and other forms or direct mail are concerned. I'm sure the digital campaigns are also scheduled and planned, and the merchandize selection and ordering was all taken care of months ago. Retailers and direct marketers, please tell me if I'm wrong. I covered your business back in the late 1990s, so mabye times have changed, but I doubt it. Is all the holiday camapaign work in the bag (planned if not executed) by this time of year?