Enterprise Social Networks: 4 Pillars - InformationWeek

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Enterprise Social Networks: 4 Pillars
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User Rank: Strategist
9/24/2014 | 12:29:39 PM
RE: Enterprise Social Networks - 4 Pillars
If any business wants to implement a successful enterprise social strategy, integrating websites, email, and social networks is imperative. CRM* is an essential aspect of enterprise social network and an important part of social selling. Great post. Thanks for sharing.


*Customer relationship management (CRM) is a system for managing a company's interactions with current and future customers
David F. Carr
David F. Carr,
User Rank: Author
9/22/2014 | 6:50:42 PM
Elusive potential
Great summary of key obstacles such as email integration and strategies for countering them. I remain a believer in the potential of enterprise social (see Social Collaboration for Dummies) and suspect the technical barriers pale in comparison to organizing thinking of course social technology ought to be easy to work with - and ought to win instant adoption.

Successful users of social collaboration are out there, but they tend to work at it a little harder and more purposefully.

I think of the sales manager who told his employees to stop emailing him their reports and instead post them on Chatter where their colleagues could see how the most successful among them were closing deals and discuss how to overcome objections and appeal to different customers. A business plan for the use of social collaboration technology makes all the difference, particularly if it delivers results.
User Rank: Author
9/19/2014 | 10:43:47 AM
Re: Ouch
You heard it here: Don't let your enterprise social plan get mathematically eliminated.
User Rank: Moderator
9/18/2014 | 7:42:33 PM
Re: Ouch
Lotus was definitely ahead of its time. I think the socialization of technology and communication has been the biggest difference today.  Back then you couldn't even get folks to understand email, let alone collaborating on a proposal or document without being in the same room. 

Enterprise Social can make it back, so can the Cubs....

User Rank: Author
9/18/2014 | 5:16:07 PM
Lotus Notes and Chicago Cubs references that close together? You're killing me, Mike. Seriously, Notes had the idea. But at the time, customers thought it was complicated for collaboration.

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