Mining WiFi Data: Retail Privacy Pitfalls - InformationWeek

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Mining WiFi Data: Retail Privacy Pitfalls
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iperezseeketing
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iperezseeketing,
User Rank: Apprentice
9/3/2017 | 3:14:59 AM
Security Risk
From our point of view,  the problem is that these mentioned vendors are transmiting every MAC Address from Access Point equipment to their platforms in the cloud (where are proccessing the MAC Address information)....So they are storing MAC addresses in their IT systems. Another better alternative is to use Seeketing technology www.seeketing.com because it use other parameters of radio signals and no MAC address info is never transmited or stored.
D. Henschen
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D. Henschen,
User Rank: Author
9/16/2014 | 1:20:40 PM
Re: Apple Pay
Apple is throwing a curve ball into the WiFi analytics mix with iOS 8, which, as I understand it, will randomly generate constantly changing MAC addresses to search for Wi-Fi. This will ease privacy concerns and you will likely still see rough dwell times and traffic patterns, but it will make it harder to trace precise footpaths of individual shoppers as addresses change.
stephany3
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50%
stephany3,
User Rank: Apprentice
9/16/2014 | 11:20:32 AM
Location Tracking Opt Out
You can actually opt-out of this kind of mobile location analytics tracking through the Smart Places Opt Out (smart-places.org)
Drew Conry-Murray
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Drew Conry-Murray,
User Rank: Ninja
9/15/2014 | 5:47:03 PM
Re: The sky is falling!
I've used one a few times. It started off well, but then the quality of the produce started to drop, so we went back to doing our own shopping. Plus, there's different things we like to get from different stores. Maybe if someone did a service that would hit four or five places...
Laurianne
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Laurianne,
User Rank: Author
9/15/2014 | 5:24:25 PM
Re: The sky is falling!
Drew, doesn't that make you want to use a grocery service that delivers?
Thomas Claburn
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Thomas Claburn,
User Rank: Author
9/15/2014 | 4:35:45 PM
Apple Pay
It will be interesting to see whether Apple Pay, with its promise not to reveal personal details of users to retailers, will change the industry's use of data.
Drew Conry-Murray
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50%
Drew Conry-Murray,
User Rank: Ninja
9/15/2014 | 4:00:07 PM
Re: The sky is falling!
That's good. I would hate to see the jobs go away. It would also be creepy to wander around an empty store, like in the original Dawn of the Dead movie.
Wirelessnerd
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50%
Wirelessnerd,
User Rank: Apprentice
9/15/2014 | 3:46:55 PM
Re: The sky is falling!
Hopefully not! I like to use tech to create a better customer service experience, not to replace people. Giving people the ability to understand their customers more while using technology to help serve them better is the main goal .. at least for me :)
Drew Conry-Murray
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50%
Drew Conry-Murray,
User Rank: Ninja
9/15/2014 | 3:42:18 PM
Re: The sky is falling!
I wonder if we'll get to the point where there are no actual employees in retail stores any more. Everything will be do-it-yourself, with help available via your mobile. It's already starting to happen near me: our local grocery store rarely has more than 2 cashiers working checkout because of the self-checkout kiosks.
Ariella
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50%
Ariella,
User Rank: Author
9/15/2014 | 10:47:38 AM
Re: shopping cart demolition derby
@David ha! I'm sure many do it already, particularly teens who seem to need to carry a device as if it were a lifesupport system.
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