Facebook Click-Bait Crackdown, Explained - InformationWeek

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Facebook Click-Bait Crackdown, Explained
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Lorna Garey
IW Pick
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Lorna Garey,
User Rank: Author
8/26/2014 | 3:15:00 PM
Interestiing ...
"To determine which posts are click-baiting, Facebook will take into account how long people spend reading an article away from Facebook. For example, if someone clicks an article and spends time reading it, the social network will deem the content valuable. But if users click a post and then return to Facebook, it suggests that they didn't find something they wanted, the company said."

But how does FB know I'm reading the article, not starting dinner or cruising Woot? Or that I didn't see the article, think "hmm, that's kinda long, let me save it for later."

I mean, I know Facebook's darn near omnipotent, but that seems a stretch! 
Susan_Nunziata
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Susan_Nunziata,
User Rank: Strategist
8/26/2014 | 4:32:33 PM
Re: Interestiing ...
@Lorna: I was thinking exactly the same thing! Also, there are many times that i click thru and read an article but then choose not to share it, it's not a judgment on the value or quality of the article but rather whether or not I think the folks in my FB feed would want to see it. I get that they're trying to reduce click-baiting, but I find this new plan of theirs all rather silly at best and patronizing at worst.
Henrisha
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Henrisha,
User Rank: Strategist
8/27/2014 | 2:25:24 PM
Re: Interestiing ...
Unfortunately, some of these articles prompt you to share them before they reveal the content, which is extremely annoying. Others are also hidden hacks that, once clicked, automatically has you post that link to all of your friends' walls.
Kristin Burnham
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Kristin Burnham,
User Rank: Author
9/10/2014 | 2:52:34 PM
Re: Interestiing ...
@Henrisha those types of posts likely contain viruses or are phishing attempts. Legitimate FB posts won't ask you to jump through hoops to view the content.
Ariella
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Ariella,
User Rank: Author
8/26/2014 | 7:17:19 PM
Re: Interestiing ...
I can't stand click-bait and avoid clicking on all links with titles like "you won't believe what happens next."
Henrisha
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Henrisha,
User Rank: Strategist
8/27/2014 | 2:24:22 PM
Re: Interestiing ...
Unfortunately, that's a link you'll find on your news feed because so many just fall for the bait and click without listening to their rational side.
Thomas Claburn
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Thomas Claburn,
User Rank: Author
8/26/2014 | 7:17:40 PM
Re: Interestiing ...
Isn't every Facebook post "clickbait"?
pcharles09
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pcharles09,
User Rank: Ninja
8/27/2014 | 12:13:08 AM
Re: Interestiing ...
@Thomas C,

Yes but they don't want you to know/admit it publicly.
Nemos
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Nemos,
User Rank: Strategist
8/27/2014 | 11:55:50 AM
Re: Interestiing ...
That is so true ;),actually do the following experiment, make a post and write some key words like money for instance and then check the advertising will show off at the right corner.
Ariella
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Ariella,
User Rank: Author
8/27/2014 | 5:05:00 PM
Re: Interestiing ...
@Thomas if they are, they have the wrong bait for me. I'm not interested in celebrity scandals or even what FB considers newsworthy.
jgherbert
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jgherbert,
User Rank: Ninja
8/27/2014 | 10:20:10 PM
Re: Interestiing ...
Well whether you are tempted by them or not, if I see fewer of these sad articles in my newsfeed I'll be happy. I'm not hugely keen on FB's attempts to figure out what I want to see, but what I don't want to see are stupid click-bait articles, so in that respect, I for one welcome our new overlords and their anti-clickbait algorithm.
Ariella
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Ariella,
User Rank: Author
8/28/2014 | 8:30:29 AM
Re: Interestiing ...
LOl about "our new overloads." As for algorithms, I just have to share what I shared on my G+ stream yesterday. 
asksqn
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asksqn,
User Rank: Ninja
8/26/2014 | 7:07:23 PM
More fixing of what is not broken
Given FBs constant messing with the algorithm, this is just so much smoke & mirrors the end result of which is that users don't actually get to see the posts from the pages they've liked and actually WANT to see the content.  Instead, they are hit with what FB deems appropriate.  
Henrisha
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Henrisha,
User Rank: Strategist
8/27/2014 | 2:23:35 PM
Re: More fixing of what is not broken
Facebook exists not to connect you with long-lost friends or relatives. It's not there for you to share your life with people far away or to share pictures of your interests, pets, or babies. Facebook exists because it's a huge data mine with a potential ad base of hundreds of millions--at least that's how the people that run it see the social network.
Nemos
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Nemos,
User Rank: Strategist
8/27/2014 | 11:52:22 AM
About FB
Although I am a daily user of almost all social media tools (FB,Google plus, Linkedin etc) from the other hand I believe that those tools drain out your productivity. Therefore I doubt if FB will be the same after some time from now that will cause the company to change many times the advertising policies and the way we (the users) read the news etc ...
David F. Carr
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David F. Carr,
User Rank: Author
8/28/2014 | 5:25:37 PM
If you're trying to get your message out ...
... you just wish Facebook would pick a set of rules and stick with it, rather than punishing whatever tactics people find to be effective.

Most of this goes back to FB wanting you to pay for members' attention rather than finding ways to get it organically.


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