Nadella Charts Microsoft's Future: 5 Key Points - InformationWeek

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Nadella Charts Microsoft's Future: 5 Key Points
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Charlie Babcock
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Charlie Babcock,
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7/11/2014 | 6:24:02 PM
Escaping the Apple envy
Satya Nadella is trying to build on Microsoft's existing strength in the enterprise data center and its own cloud data centers, as well as in devices and on the desktop. This is much smarter than just succumbing to Apple-envy. Ballmer with his preoccupation with touch in Windows 8 and Surface seemed to have a very severe case. 
Thomas Claburn
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Thomas Claburn,
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7/11/2014 | 4:10:32 PM
Re: Play to your strengths
If Microsoft retreats from hardware, that's good news for Apple. Apple will remain the only vertically integrated consumers hardware, software, and services platform company. And it will have an easier time defending its turf as a result.
Shane M. O'Neill
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Shane M. O'Neill,
User Rank: Author
7/11/2014 | 2:54:01 PM
Play to your strengths
Though the message is still pretty vague, it sounds like the beginning of the end for Microsoft's efforts at attracting consumers through hardware. Good thing. Ballmer was chasing a ghost there. Nadella realizes Microsoft needs to really zero in on its strengths: software, the cloud, and the enterprise.
RobPreston
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RobPreston,
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7/11/2014 | 10:55:23 AM
Trying Too Hard?
Nadella's making some strong moves, but mobile first, cloud first? Does anything else come first? And I find "platforms and productivity" to be an apples and oranges mix. One is a product category; the other is a business outcome or goal. The simpler the message the better.

 


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