Microsoft Accidentally Confirms Surface Mini - InformationWeek

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Microsoft Accidentally Confirms Surface Mini
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Brian.Dean
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Brian.Dean,
User Rank: Ninja
6/23/2014 | 7:04:26 AM
Re: Guerrilla marketing?
Good point, I was thinking the same, but could not decide the benefits that Microsoft would gain by an intentionally leaked confirmation. Maybe, it is some form of a data collecting exercise, in which they hope to gauge market demand for a Mini.
PaulS681
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PaulS681,
User Rank: Ninja
6/21/2014 | 10:09:30 AM
too late?
Eventually MS is going to have to either get the mini out there or not at all. I agree with Carolina Milanesi when she says you need to have a good app selection when moving to a small form factor. So what is MS excuse for not building up it's app market?
Brian.Dean
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Brian.Dean,
User Rank: Ninja
6/21/2014 | 7:59:29 AM
Re: Damned if you do, damned if you don't
I agree, Windows needs to increase it presences in other devices, the PC is not enough. Microsoft has recently announced a few development packages for Visual Studio and WinJS, in an attempt to attract more developers, but I don't feel that announcing a few development packages will be enough. Microsoft might need to take some big and bold steps. 
Alison_Diana
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Alison_Diana,
User Rank: Author
6/20/2014 | 4:52:58 PM
Re: Damned if you do, damned if you don't
App choices are such an important element of mobile purchases; I've known a few people who had Windows phones and later switched to Android because they couldn't get the apps they wanted. But of course developers don't want to write apps for smaller user bases so it's another Catch-22. Would love to know how exactly Microsoft is trying to sweeten the developer pie and how that compares with Blackberry which, of course, is in a similar position.
Alison_Diana
IW Pick
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Alison_Diana,
User Rank: Author
6/20/2014 | 4:48:52 PM
Re: Damned if you do, damned if you don't
Tying a smaller tablet or phablet into the Nokia brand was my immediate thought too, @Michael. That would differentiate the product from Surface and allow Microsoft to focus its Surface marketing, partnership, app, and R&D efforts on corporate customers, while focusing similar initiatives for the mini model through Nokia to eliminate any mixed messages. 
Laurianne
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Laurianne,
User Rank: Author
6/20/2014 | 3:39:17 PM
Re: Damned if you do, damned if you don't
Two points to Shane for summing this up.
Lorna Garey
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Lorna Garey,
User Rank: Author
6/20/2014 | 3:13:59 PM
Re: Guerrilla marketing?
At this point, they may as well wait for Black Friday.
Shane M. O'Neill
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Shane M. O'Neill,
User Rank: Author
6/20/2014 | 3:10:29 PM
Re: Damned if you do, damned if you don't
Michael - My god, I'd almost forgotten about Nokia! One thing's for sure: Windows RT has done nothing but confuse people. Folding it into the Windows Phone for a mini tablet is not a bad move. Branding a small tablet with the Lumia name is something I hadn't considered. But that might be perceived as Microsoft abandoning the Surface brand. Microsoft: Keeping it complicated since 1975.
danielcawrey
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danielcawrey,
User Rank: Ninja
6/20/2014 | 3:04:50 PM
Re: Damned if you do, damned if you don't
I don't believe that it matters what the form factor is. You need apps for a mobile device regardless.

This is where Microsoft is still having issues. The company has never been able to court third party developers for apps. Sure, they have been able to get major software publishers to make wieldy applications for Windows. But the basic mobile app? Not yet.

I just don't think developers relate Microsoft's mobile devices to something worth creating software for. 
Michael Endler
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Michael Endler,
User Rank: Author
6/20/2014 | 2:51:10 PM
Re: Guerrilla marketing?
Interesting point, Charlie. I'd wondered if the inclusion weren't intentional, though I'm not sure what upside they'd be hoping for.
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