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6/23/2014 | 8:41:19 AM
For instance, today if a consumer owns a S4 and becomes interested in a S5. A consumer can go to a search engine and compare the two, read a few reviews, specification and decide. But all this requires a point of reference or first-hand product experience, or at least identifying a product's name/model. A database can help in the identification process, but 100 million objects is not a huge figure, considering that just the internet is expected to communicate with 50 billion objects by 2020. Imagine all the products that already exist.