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The CIO's 2 New BFFs
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Susan_Nunziata
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Susan_Nunziata,
User Rank: Strategist
6/12/2014 | 2:39:27 PM
Re: CDO turf
@Broadway0474: Here's what Gartner had to say on the topic of CDOs, though it doesn't specify whether this refers specifically to Fortune 1000 companies:

Gartner predicts that by 2015, 25 percent of organizations will have a Chief Digital Officer.

"The Chief Digital Officer will prove to be the most exciting strategic role in the decade ahead, and IT leaders have the opportunity to be the leaders who will define it," said David Willis, vice president and distinguished analyst at Gartner. "The Chief Digital Officer plays in the place where the enterprise meets the customer, where the revenue is generated and the mission accomplished. They're in charge of the digital business strategy. That's a long way from running back office IT, and it's full of opportunity."

Source: http://www.gartner.com/newsroom/id/2208015

Susan_Nunziata
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Susan_Nunziata,
User Rank: Strategist
6/12/2014 | 2:30:59 PM
Re: CDO turf
@jastro: Good stats there, thank you! There are enough CDOs for them to have their own website. We can learn more about their plans for world domination here: http://chiefdigitalofficer.net
Susan_Nunziata
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Susan_Nunziata,
User Rank: Strategist
6/12/2014 | 2:23:52 PM
Re: CDO turf
@larryloeb: Hilarious: Given a post-Snowden internet, someone that figures out how to use carbon paper and multiple forms in a manila envelope is powerful and far less likely to be intercepted by NSA types.

It  makes not an iota of difference whether you or I are convinced that a CDO is needed. What matters is whether CEOs, boards of directors and other corporate braintrusts (or stockholders) decide that this is the position-du-jour that will solve all the comapny's problems. If that happens and they decide to add CDO to the C-suite, then CIOs at large enterprises will be wise to keep an eye on these developments.
SaneIT
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SaneIT,
User Rank: Ninja
6/11/2014 | 7:00:48 AM
Re: "I just eat jelly rolls."
Are you suggesting that  we should  buy them a red shirt and invite them to meet at an exotic location?
Broadway0474
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Broadway0474,
User Rank: Ninja
6/10/2014 | 10:44:39 PM
Re: CDO turf
Right on. What executive wants to lose power. It's one thing to build a new sub-fiefdom for a CIO, it's another to create a new C-suite position and slice away part of his/her fiefdom. The CDO smells of an idea imported.
SaneIT
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SaneIT,
User Rank: Ninja
6/10/2014 | 7:05:29 AM
Re: CDO turf
I was wondering the same thing.  Who determines when these positions are needed? In some cases I can see a CIO agreeing to spin off part of his responsibilities if the company is large enough but in most instances I would think that they would restructure below the CIO to address high volume workloads.  Aside from a slap in the face I can see it as a major hurdle in getting anything done.
Broadway0474
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Broadway0474,
User Rank: Ninja
6/9/2014 | 11:33:31 PM
Re: CDO turf
Do any of these consultancies like a Forrester keep track of how many Fortune 1000 organizations have a CDO? Who is pushing for these newfangled C-suite positions? Consultancies like Forrester? If I were a CIO, I would be pissed if my CEO decided to create a CDO. Slap in the face. Likewise for a CMO.
impactnow
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impactnow,
User Rank: Author
6/9/2014 | 1:53:21 PM
Re: CDO turf
 

 Sane I agree the proliferation of C levels often causes role conflict and slow down the progress. For some organizations it might make sense to have a CDO for others a digital specialist that reports to another c level might be better suited. I don't think it's a one size fits all org chart. There is allot to be said for being lean and nimble at the top.
SaneIT
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SaneIT,
User Rank: Ninja
6/9/2014 | 7:23:32 AM
Re: CDO turf
With the CDO/CMO and various other titles it makes me wonder if we're going to see those titles shrink back in the next few years.  The org chart seems to be in a state of expansion for the C levels right now but when we start having more specific titles added it sounds like a bubble forming.  Maybe there are companies out there who need a CDO and a CIO but I can't say that I've ever been part of one of those companies.   The hand offs between such similar roles makes me wonder how responsibilities will be split, how departments are staffed and how they avoid duplicating positoins.
jastroff
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jastroff,
User Rank: Ninja
6/7/2014 | 10:46:29 AM
Re: CDO turf
A quick look at the Glassdoor listings shows 388 openings for a CDO and 4,473 openings for a CIO. New roles take a long time to catch on (if they do); the one I'm thinking of is CMO, which is a relatively new role in an organization (the last decade or so). There are still companies that don't know how to create or empower a CMO.

The CDO is the digital business strategist the CIO will never become because the latter is focused on more basic aspects about technology than the former. Whether CEOs realize they need a digital strategist along with a technology manager may depend on their marketplace performance and stock price. In the meantime, if your organization has a CDO, getting to know them is probably a very good idea.
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