Microsoft Smartwatch: Nadella's Next Strategy Step? - InformationWeek

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Microsoft Smartwatch: Nadella's Next Strategy Step?
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jgherbert
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jgherbert,
User Rank: Ninja
5/31/2014 | 1:52:34 PM
Re: And...?
Indeed. And has been pointed out many times, Nike always had a pretty tight relationship with Apple's iPhone form the get go, so perhaps it's not such a step down in some ways. They never stepped away from the iPhone App and kept developing it (though they also made an Android version, tsk!).

Maybe Apple should just buy Nike's digital division?
Michael Endler
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Michael Endler,
User Rank: Author
5/31/2014 | 1:45:18 PM
Re: And...?
I think you're right about Nike. It makes more sense for them to cozy up to Apple than to try to compete on their own. Wearables are going to be big ecosystem plays, and I'm not sure Nike wants to go against the big guns in that space.
jgherbert
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jgherbert,
User Rank: Ninja
5/31/2014 | 1:02:31 PM
And...?
"a mood-monitoring smart bra prototype"

I loved it when this news came out; it gave an all new new meaning to the word "underwired".

Clearly there's a big interest from the major players in the personal health / wearable technology arenas. My issue so far is that the offerings are generally just so ugly I can't imagine wearing them. That said, it was a little shocking then to read the reports that Nike were canning their FuelBand product. Are they simply buddying up to Apple again? Maybe acknowledging that they just can't compete with the various smartphone makers (e.g. Samsung, Apple, Microsoft) who are planning or have released their own products? I'd understand that - it's hard to play in a field where you're up against people who can control both the wearable device and a mobile "partner" device.
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