Apple Eyes Home Automation - InformationWeek

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Apple Eyes Home Automation
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User Rank: Author
5/28/2014 | 10:31:30 AM
Re: Building on a Rep
That is a very good point. Those who want to use home automation tools should be wary of getting tied to one OS for appliances. It will be interesting to see how/if Apple addresses this. Their strategy has worked just fine in mobile and music, as you point out, but when you're investing thousands of dollars into your home it is a very different equation. 

I still believe privacy is a huge hurdle for the home automation market but, as we've seen with apps, not everyone's concerned with that.
User Rank: Author
5/28/2014 | 9:20:03 AM
Building on a Rep
It will be interesting to see how Apple fares here, given the response so many had when Google acquired Nest. It's not scientific by any means, but many friends of mine -- some of whom write extensively on or are involved in the fight for consumer privacy -- immediately unplugged their Nest devices once the Google acquisition hit the news. Apple's rep differs from Google's, but is that legit? Or is it just well-maintained and cultured?
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