Radian6 Chief: Ignoring Social Could Bring 'CEO Spring' - InformationWeek

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Radian6 Chief: Ignoring Social Could Bring 'CEO Spring'
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SBHATTI200
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SBHATTI200,
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1/6/2012 | 7:10:05 AM
re: Radian6 Chief: Ignoring Social Could Bring 'CEO Spring'
To be Social, you have to become social. If you're unsociable by nature then what chances are there you'll be "posting" anything for anyone else's benefit? Social cannot be a company policy it must be a movement activated at whatever level that doesn't matter. You can't mandate Social. You can encourage sharing, more open communications and facilitate with workshops to ease people into the brave new world but you can't force it. The companies that will embrace social and thrive are the ones that are already cool places to work today and you know if you work in such an environment or not don't you?
Deb Donston-Miller
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Deb Donston-Miller,
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12/30/2011 | 9:50:39 PM
re: Radian6 Chief: Ignoring Social Could Bring 'CEO Spring'
I can see what you are saying, but I have seen some really compelling applications of social networking in the corporate environment. If enterprise social networking tools are being used to post gossip and personal photos, then, no, they will not help the business. I think it's like corporate email--in my experience, people who email non-work-related content tend to get cut off at the knees pretty quickly (especially if they are doing lots of replying to all). I think that with enterprise social networking platforms--if they are implemented with clear purpose and measurable business goals--people who misuse them will be put in their places right away.

Deb Donston-Miller
Contributing Editor, The BrainYard
YMOM100
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YMOM100,
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12/23/2011 | 12:11:09 PM
re: Radian6 Chief: Ignoring Social Could Bring 'CEO Spring'
Name it what you want, embracing social and making everyone post everything to a SharePoint site will not fix your management problems. At my work I constantly get pestered to post my latest gossip and pictures on a company wide social side, so much so that I added a local filter that deletes these messages right away. That site only includes bad mug shots and stuff about people that nobody should know about them. But sure, it makes people feel nice, when there is a company endorsed way to waste a lot of time. And at the same time IT is trying to one up the few that circumvent the latest Facebook filter.
Rather than embracing social, cut work hours, increase salaries, and add a few weeks vacation time so that your employees have time to be more social...I mean the real social, where you go outside and talk to real people.
Barry Graham
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Barry Graham,
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12/22/2011 | 8:45:13 PM
re: Radian6 Chief: Ignoring Social Could Bring 'CEO Spring'
Do people really think that overthrowing a despot over there is going to lead to lead to Western style democracy? The only successful revolution I can think of happened in 1776 and that was only because the British were never really in charge!
Barry Graham
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Barry Graham,
User Rank: Apprentice
12/22/2011 | 8:33:08 PM
re: Radian6 Chief: Ignoring Social Could Bring 'CEO Spring'
The Arab Spring eventually led to the Arab Winter with the people realizing they were better off with the old hated leaders.
Jfez
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Jfez,
User Rank: Apprentice
12/22/2011 | 3:58:19 PM
re: Radian6 Chief: Ignoring Social Could Bring 'CEO Spring'
G«ˇIf you donG«÷t seize the social media leadership opportunity, someone else willG«÷ http://ow.ly/87Pga
Deb Donston-Miller
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Deb Donston-Miller,
User Rank: Apprentice
12/22/2011 | 11:11:14 AM
re: Radian6 Chief: Ignoring Social Could Bring 'CEO Spring'
"CEO spring" is a pretty strong metaphor, but I agree that to ignore social and/or try to block it will backfire.

Deb Donston-Miller
Contributing Editor, The BrainYard
MLEBRUNE3C
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MLEBRUNE3C,
User Rank: Apprentice
12/21/2011 | 3:28:00 PM
re: Radian6 Chief: Ignoring Social Could Bring 'CEO Spring'
2012 will be a year full of amazing developments in social. Great article! It was a pleasure to speak with you David. Happy holidays to you.
Cheers,
Marcel
Salesforce Radian6


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