White House Selfie Caps Samsung's Busy Week - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Comments
White House Selfie Caps Samsung's Busy Week
Oldest First  |  Newest First  |  Threaded View
Ariella
50%
50%
Ariella,
User Rank: Author
4/4/2014 | 12:36:59 PM
Obama
"White House press secretary Jay Carney said the White House generally objects to the use of the president's image for advertising, marketing, or commercial purposes. It is "looking into" the matter, though it's not clear what, if any, steps the White House can take against Samsung"

The president is a public figure, though, so it is hard to keep control of the image. I do believe that Teddy Roosevelt's pic was used to sell cigars, though he didn't smoke them and certainly didn't endorse them.
Alison_Diana
50%
50%
Alison_Diana,
User Rank: Author
4/4/2014 | 3:42:05 PM
Re: Obama
I think more people were disappointed in David Ortiz than anything else. He fessed up to getting lessons from Samsung in how to take selfies and use social media, which made the whole thing feel as staged as it was. The promo was definitely icky and didn't make either Samsung or Ortiz look good. I doubt the White House can (or should) do anything. Stunts like this were bound to occur and theyll happen again once the next company forgets the backlash against Samsung and Ortiz. As a Yankees fan, I'm just glad one of our guys didn't do it!
Ariella
50%
50%
Ariella,
User Rank: Author
4/4/2014 | 3:49:19 PM
Re: Obama
@Alison well,t here's some consolation there, a silver lining to the cloud.
Thomas Claburn
50%
50%
Thomas Claburn,
User Rank: Author
4/4/2014 | 4:45:01 PM
Re: Obama
It's disappointing to hear that the photo was planned but it's not entirely unexpected. Social media comes with a presumption of honesty, which is why advertisers love it.
WKash
50%
50%
WKash,
User Rank: Author
4/4/2014 | 6:09:11 PM
Re: Obama
Waiting for the day when we consumers can start earning micro payments from each photo we share -- by flipping on the option of including a little logo of the phone/device it was shot on in the picture. 

 
SachinEE
50%
50%
SachinEE,
User Rank: Ninja
4/14/2014 | 7:07:05 AM
Re: White House Selfie Caps Samsung's Busy Week
Samsung seems to be bent upon taking Tablets market as seriously as smart phones market. They are taking Apple's iPads heads on with their so many new tablets appealing different budget users. One thing I commend Samsung for is that they have brought the Tablets within the range of mid-level customers. 
SachinEE
50%
50%
SachinEE,
User Rank: Ninja
4/14/2014 | 7:10:41 AM
Re: Obama
@ WKash, that's an interesting proposition. Everyone would love to get paid for sharing pictures and will happily include the logo of the smart phone with which those pictures were taken. What will we call it then? Micro Brand Ambassadors? But as @Alison said this particular White House episode was disappointing on part of Ortiz rather than Samsung.


2020 State of DevOps Report
2020 State of DevOps Report
Download this report today to learn more about the key tools and technologies being utilized, and how organizations deal with the cultural and process changes that DevOps brings. The report also examines the barriers organizations face, as well as the rewards from DevOps including faster application delivery, higher quality products, and quicker recovery from errors in production.
Slideshows
Data Science: How the Pandemic Has Affected 10 Popular Jobs
Cynthia Harvey, Freelance Journalist, InformationWeek,  9/9/2020
Commentary
The Growing Security Priority for DevOps and Cloud Migration
Joao-Pierre S. Ruth, Senior Writer,  9/3/2020
Commentary
Dark Side of AI: How to Make Artificial Intelligence Trustworthy
Guest Commentary, Guest Commentary,  9/15/2020
Register for InformationWeek Newsletters
Video
Current Issue
IT Automation Transforms Network Management
In this special report we will examine the layers of automation and orchestration in IT operations, and how they can provide high availability and greater scale for modern applications and business demands.
White Papers
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll