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Everything You've Been Told About Mobility Is Wrong - InformationWeek

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Everything You've Been Told About Mobility Is Wrong
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User Rank: Apprentice
6/24/2014 | 3:55:50 PM
Re: Everything You've Been Told About Mobility Is Wrong
Joe - I did find some stats at the bottom of that article about conversion trends. "et another change under way relates to something you see all the time: the practice known as "showrooming." Increasingly, customers with smartphones are checking out products and competitors' prices online as they roam the aisles of brick-and-mortar stores.

Early on, Lobaugh says, some retailers were unhappy about the trend and weren't keen to embrace it.

But "our data would say don't resist it," Lobaugh notes. "Give them the capability. Enable Wi-Fi in your store so that the consumer can access more information, because the conversion rate goes up," he says — meaning, smartphone-toting customers who do research on the sales floor are actually much more likely to make a purchase.

And by 2016, Deloitte projects, roughly one in five consumers will be using their smartphones in precisely that way."

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