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Everything You've Been Told About Mobility Is Wrong
Joe Stanganelli
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Joe Stanganelli,
User Rank: Author
6/24/2014 | 3:53:58 PM
Re: Everything You've Been Told About Mobility Is Wrong
And I totally agree about enabling/embracing showrooming.  This was discussed at a recent analytics summit I went to too.

For my own part, if I look up the item online and see it's $9 cheaper on the other side of town, maybe I still buy it from you anyway because I don't want to go to the other side of town... But if I don't have the capability, maybe I leave and come back.

I remember when I needed to buy a suit in a semi-emergency because I was on vacation but something had come up for the next day and I wouldn't have time to go home.  I wound up spending an afternoon visiting almost every store on the street... eventually went back to the first store I started at and bought TWO suits.  Would have been so much nicer if showrooming had been an option at that store so I could have saved time AND money (gas).


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