MarketFirst To Intro Marketing Automation Applications - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
News

MarketFirst To Intro Marketing Automation Applications

MarketFirst Inc. will bolster its marketing automation offering with the addition of two new "E-marketing blueprints" focusing on lead management and seminar management.

Unveiled today, the blueprints, which are essentially bolt-on applications for the company's core automation engine, follow three blueprints released earlier this fall. The blueprints allow companies to implement modules for discrete processes, the company says. "The reason marketing's never been automated before is because there is no single process," says MarketFirst CEO Pete Tierney, adding that the blueprints can focus on processes that may vary by company.

Lead management is one of the most critical new areas of marketing automation, Tierney says, because many leads never reach the appropriate destination in sales or, if so, take too long to get there. "The connection between sales-force automation and marketing is fundamentally critical," he says. "We're trying to shorten the marketing cycle, which in turn shortens the sales cycle." The lead-management blueprint helps marketers to qualify leads, distribute them to salespeople, and follow up on leads that didn't pan out.

Seminar management walks marketers through event and seminar tasks such as setup, pre-registration, event management, and follow-up, and ties leads from the show into the overall lead-management system. The company claims the blueprint is important because marketing departments sink extensive resources into events but often have a difficult time capitalizing on the leads generated by them.

The blueprints will be released by year's end.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
The State of Cloud Computing - Fall 2020
The State of Cloud Computing - Fall 2020
Download this report to compare how cloud usage and spending patterns have changed in 2020, and how respondents think they'll evolve over the next two years.
Commentary
CIOs Face Decisions on Remote Work for Post-Pandemic Future
Joao-Pierre S. Ruth, Senior Writer,  2/19/2021
Slideshows
11 Ways DevOps Is Evolving
Lisa Morgan, Freelance Writer,  2/18/2021
News
CRM Trends 2021: How the Pandemic Altered Customer Behavior Forever
Jessica Davis, Senior Editor, Enterprise Apps,  2/18/2021
Register for InformationWeek Newsletters
Video
Current Issue
2021 Top Enterprise IT Trends
We've identified the key trends that are poised to impact the IT landscape in 2021. Find out why they're important and how they will affect you.
White Papers
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll