Lycos, Blinkx Partner For Video Search - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
News

Lycos, Blinkx Partner For Video Search

Blinkx can scan video images to more closely match the search query, in part by using the movie's audio to help, the companies said.

Web portal Lycos Inc. launched a broadband video search service on Tuesday powered by technology from video search pioneer Blinkx.

Blinkx can scan video images to more closely match the search query, the companies said. The technology also translates the movie's audio files into text, which improves the chances for an exact match. This makes Blinkx unlike other video search engines, which typically scan clips and metadata based on descriptions supplied by content providers.

"Voice to text makes the searching more relevant, rather than just relying on the meta data or surrounding page information," Brian Kalinowski, Lycos chief operating officer, said in an interview. "Blinkx has about four-million hours of video, and about 25 million pieces of content, from more than 100 content partnerships."

With the Blinkx technology, Lycos hopes to make it easier for users to find online video content. Last month, it rolled out a platform to offer broadband video programming and entertainment with the look and feel of TV.

The two companies will share advertising revenue generated by search results. Online advertising is expected to generate $26 billion by 2009, according to eMarketer. About $1.5 billion will go toward video advertisements, the research firm said.

For Lycos, the move to expand broadband content on the site underscores the growing importance of video to its online service strategies. The search engine sees its future in multimedia content. In early fall, it will begin to release a product suite that continues its push into broadband with video, audio and games.

Lycos is not alone in its quest to offer consumers video content. AOL Inc. earlier this month said it would provide movie downloads and television content from News Corp.'s Twentieth Century Fox, Sony Pictures Home Entertainment, Universal Pictures, and Time Warner's Warner Bros. Home Entertainment Group.

And just as Lycos has gone up against rivals Google Inc. and Yahoo! Inc. in search, it will now do battle with both companies in video. As the number of broadband connections increase, more companies will look to tap into video to lure traffic to their sites.

Offering video search since 1999, Lycos isn't a newcomer to video, Kalinowski insists. "We had various partners, and they were good," he said. "But when you pick a video partner you want one with a large catalog and the technology that presents the most relevant information on whatever is being queried."

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
State of the Cloud
State of the Cloud
Cloud has drastically changed how IT organizations consume and deploy services in the digital age. This research report will delve into public, private and hybrid cloud adoption trends, with a special focus on infrastructure as a service and its role in the enterprise. Find out the challenges organizations are experiencing, and the technologies and strategies they are using to manage and mitigate those challenges today.
Slideshows
IT Careers: Top 10 US Cities for Tech Jobs
Cynthia Harvey, Freelance Journalist, InformationWeek,  1/14/2020
Commentary
Predictions for Cloud Computing in 2020
James Kobielus, Research Director, Futurum,  1/9/2020
News
What's Next: AI and Data Trends for 2020 and Beyond
Jessica Davis, Senior Editor, Enterprise Apps,  12/30/2019
Register for InformationWeek Newsletters
Video
Current Issue
The Cloud Gets Ready for the 20's
This IT Trend Report explores how cloud computing is being shaped for the next phase in its maturation. It will help enterprise IT decision makers and business leaders understand some of the key trends reflected emerging cloud concepts and technologies, and in enterprise cloud usage patterns. Get it today!
White Papers
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll