Low-Priced Vizio Takes LCD-TV Market Lead In 2Q - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Hardware & Infrastructure

Low-Priced Vizio Takes LCD-TV Market Lead In 2Q

A sales surge rocketed Vizio from fifth place to the top spot, passing Samsung, Philips, Sharp, and Sony, according to research firm iSuppli.

Low prices and the market clout of Wal-Mart and Sears propelled Vizio to the leading LCD-TV brand in North America in the second quarter, a market research firm said Monday.

Vizio shipments soared 76.4% to 606,402 units from 343,704 in the first quarter, iSuppli said. As a result, Visio's share of the U.S. and Canadian markets rose to 14.5% from 9.4%.

The sales surge rocketed Vizio from fifth place to the top spot, passing Samsung, Philips, Sharp, and Sony, the research firm said. The brand went from unknown a year ago to the top position because of a combination of low-priced products and high-powered sales channels.

Vizio in the beginning of the second quarter added Wal-Mart and Sears to its list of retailers. "The company already was selling its LCD-TVs through the warehouse stores Costco, Sam's Club and BJ's Wholesale Club -- but the addition of the two new retailers gave Vizio's sales a significant lift," iSuppli analyst Riddhi Patel said in a statement.

Vizio also is benefiting from consumers growing comfortable with LCD-TVs, which are losing the new technology image that had buyers favoring premium, established brands and specialty electronics retailers. "Americans have grown comfortable with value brands, making Vizio's low-cost sets an alluring alternative to the established names," Patel said.

The North American LCD-TV market in general grew at a healthy 14.9% clip in the second quarter to 4.2 million units from 3.7 million in the first quarter. Vizio led in 32-, 37-, 42-, and 47-inch sets, which include the most popular size range. ISuppli expects Vizio to remain the market leader for at least the next couple of quarters.

Along with Vizio's rise, the North American market saw a shakeup among established premium brands in the quarter. Sony slid to sixth from third as shipments plummeted 36.1% to 263,377 units.

Sharp rose one position to third on a 9.7% increase in shipments to 431,171 units. It was the first time Sharp improved its ranking since losing its leadership position in North America in the third quarter of last year. Sharp's rise was due to increased availability of panels from its new eighth-generation fab, iSuppli said.

The top five vendors, including market share, were Vizio, 14.5%; Samsung, 11.4%; Sharp, 10.3%; Philips, 8.3%; and LG Electronics, 7.3%.

LCD-TVs have become the leading technology in the high-definition TV market, surpassing plasma TVs and other types of large-screen sets. Driving the LCD-TV market is competitive pricing and the consumer perception that the technology is better at handling digital TV.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
The State of Cloud Computing - Fall 2020
The State of Cloud Computing - Fall 2020
Download this report to compare how cloud usage and spending patterns have changed in 2020, and how respondents think they'll evolve over the next two years.
Slideshows
10 Ways to Transition Traditional IT Talent to Cloud Talent
Lisa Morgan, Freelance Writer,  11/23/2020
News
What Comes Next for the COVID-19 Computing Consortium
Joao-Pierre S. Ruth, Senior Writer,  11/24/2020
News
Top 10 Data and Analytics Trends for 2021
Jessica Davis, Senior Editor, Enterprise Apps,  11/13/2020
Register for InformationWeek Newsletters
Video
Current Issue
Why Chatbots Are So Popular Right Now
In this IT Trend Report, you will learn more about why chatbots are gaining traction within businesses, particularly while a pandemic is impacting the world.
White Papers
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll