London Company Battling Unauthorized Streaming Sports - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
News
News
12/12/2006
09:49 PM
50%
50%

London Company Battling Unauthorized Streaming Sports

NetResult is calling foul to companies that stream copyright-protected sporting events over the Internet.

While film and music steal the spotlight on the copyright protection stage, a British company is working to squash an emerging area of intellectual property rights infringement: sports coverage.

Attention is just beginning to turn to hundreds of Internet sites that are drawing thousands, and potentially millions, of viewers away from paid television coverage of sports to streaming "live" coverage, which airs with a 15-second delay, Christopher Stokes, CEO of NetResult, said during an interview Tuesday. Stokes said that the problem is just surfacing and is difficult to quantify.

Some Chinese Web sites offer as many as 700 channels at once, eating away at profits that television companies gain by airing cricket, soccer, Formula 1, and other sporting events. Ninety-five percent of the value of all sports is being able to view it live, Stokes said. And, the problem is global.

"At the moment, we're doing European football games every weekend," he said. "In '06 it was the World Cup and the Olympics."

Stokes said that his company works with European as well as American rights holders, and London-based NetResult has hired Chinese employees in an attempt to gain a greater understanding of the problem.

The motive among those offering streaming sports appears to be different than those who are trying to share music for free or at reduced profits, he said. Many of the software developers offering the sports content are trying to show off their technology, and it may be working.

"They want to be able to prove that it's robust and reliable," he said, adding that some have the capability to stream to millions of people simultaneously.

Just as some broadcasters have turned to Internet companies offering their content without rights to form partnerships and new distribution methods, some of Stokes' clients are beginning to talk with those offering game coverage for free in an attempt to broaden their distribution. Stokes said that many of the companies he works with do not want the problem to go public for fear of losing viewers.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
The State of Cloud Computing - Fall 2020
The State of Cloud Computing - Fall 2020
Download this report to compare how cloud usage and spending patterns have changed in 2020, and how respondents think they'll evolve over the next two years.
Slideshows
10 Ways to Transition Traditional IT Talent to Cloud Talent
Lisa Morgan, Freelance Writer,  11/23/2020
News
Top 10 Data and Analytics Trends for 2021
Jessica Davis, Senior Editor, Enterprise Apps,  11/13/2020
Commentary
Can Low Code Measure Up to Tomorrow's Programming Demands?
Joao-Pierre S. Ruth, Senior Writer,  11/16/2020
Register for InformationWeek Newsletters
Video
Current Issue
Why Chatbots Are So Popular Right Now
In this IT Trend Report, you will learn more about why chatbots are gaining traction within businesses, particularly while a pandemic is impacting the world.
White Papers
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll