Lirix Launches Ad-Supported Music Platform - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Software // Enterprise Applications

Lirix Launches Ad-Supported Music Platform

The software inserts ads into downloadable music to make content free for consumers.

Lirix Inc. launched a software platform that inserts ads into downloadable music to make content free for consumers, but the tunes won't come without a price.

The product unveiled this week at DEMOfall 2006 in San Diego can link advertisements to key lyrics and words in songs.

Lirix Media System, the advertising-supported download service, mixes music with audio advertisements and inserts the ads between music tracks. The music, ads and control instructions are all separate files all saved on the device. This allows the platform to play ads at unpredictable intervals during playback.

The company calls the enabling technology "on device dynamic ad insertion." It received a U.S. Patent and Trademark Office in May, with international patents pending.

The platform works on PCs, cellular phones and MP3 players that run Lirix's client application. Pre-define rules tell the application targeted demographics on a particular ad by zip code, age, sex, and other attributes, such as theme songs.

The advertiser is only charged when the ad plays. The service tracks what's played and pays music publishers when the song is played.

SpiralFrog, which announced the entertainment site earlier this year, said it would launch with a similar business model, where consumers could download the music for free from its ad supported site.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
Slideshows
10 Cyberattacks on the Rise During the Pandemic
Cynthia Harvey, Freelance Journalist, InformationWeek,  6/24/2020
News
IT Trade Shows Go Virtual: Your 2020 List of Events
Jessica Davis, Senior Editor, Enterprise Apps,  5/29/2020
Commentary
Study: Cloud Migration Gaining Momentum
John Edwards, Technology Journalist & Author,  6/22/2020
White Papers
Register for InformationWeek Newsletters
Video
Current Issue
Key to Cloud Success: The Right Management
This IT Trend highlights some of the steps IT teams can take to keep their cloud environments running in a safe, efficient manner.
Slideshows
Flash Poll