Largest U.S. Websites Get More Foreign Traffic - InformationWeek

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Largest U.S. Websites Get More Foreign Traffic

Sites like Google, Microsoft, and Yahoo get more than three-quarters of their traffic from overseas.

Google Inc., Microsoft Corp., and Yahoo Inc. are among 14 of the top 25 U.S. Web properties that attract more foreign traffic than Web surfers from the U.S., a market research company said Thursday.

The three companies each draw more than three-quarters of their traffic from other nations, ComScore Networks said. The overall traffic trend from outside the United States is an indication of the country's shrinking share of the world's online population, which is growing rapidly. In 10 years, the U.S. share has fallen to less than 25 percent from 65 percent.

U.S. users overall, however, account for a slightly higher proportion of pages viewed, indicating that they're a bit more engaged with many of the Web properties than their foreign counterparts, ComScore said. Google is one notable exception, with non-U.S. users accounting for 89.1 percent of page views.

Examples of the top 25 U.S. sites that do not attract much attention from abroad include U.S.-based, telecommunications and cable companies, such as Verizon and AT&T; media entities, including Fox, which owns MySpace, New York Times Digital, and CBS; and major U.S. retailers, banks and airlines, such as Target, Wal-Mart, Bank of America and United Airlines, ComScore said.

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