Corrupt data is a nightmare, but one that software maker Metagenix Inc. says it can help manage. The company has unveiled a data-quality auditing product that it expects to ship in January. MetaPure continuously checks data quality, generates real-time status reports, and safeguards intrusion across other management tools. Pricing hasn't been set.
Competition from Ascential, Group 1, and Trillium Software will be tough for Metagenix, Current Analysis analyst Robert Lerner says. "But as long as customers don't want to go chasing after fires," he says, "MetaPure is a nice way to know that a CRM app can be executed because it's already been cleared."
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