Japanese Mobile Phones Aim To Beat iPods - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
News

Japanese Mobile Phones Aim To Beat iPods

The introductions of a dozen new phone models target the Japanese mobile-music market, where the iPod currently reigns supreme with more than a 50% share.

TOKYO — KDDI Corp., the second-largest mobile-phone carrier in Japan, has introduced 12 handset models with improved audio player capability. The introductions target the Japanese mobile-music market, where the iPod currently reigns supreme, with more than a 50 percent share.

Seven companies—Casio, Hitachi, Kyocera, Sanyo, Sharp, Sony Ericsson and Toshiba—will supply the 12 models.

"We aim at high sound quality that surpasses portable audio players," said Masahiro Inoue, associate senior vice president in charge of KDDI's Service & Product Planning Division.

Meanwhile, KDDI's Mobile Number Portability system, slated for introduction Oct. 24, will let users keep the same telephone number when they switch carriers.

KDDI started a music download service in November 2004 based on a CDMA 1x WIN connection at 24 Mbits/second. Most of KDDI's "au" handsets can also carry audio ripped from CDs on PCs.

"Many people have grown accustomed to using the au phones to listen to music. Our next step is to provide higher sound quality," said Inoue.

Toward that end, partner Yamaha Corp. developed a sound generator chip that integrates the DiMagic Bandwidth Extender (DBEX) function from DiMagic, a Tokyo venture company specializing in virtual 3-D sound processing. DBEX restores the high-frequency range and the minute elements in the midrange that are lost when the original sound is compressed.

Yamaha supplied the chip and collaborated with KDDI in tuning the acoustic performance of the handsets, from the sound generator to the speaker and earphones. Yamaha intends to offer the sound generator chip, whose specifications are yet disclosed, to other mobile-phone handset makers.

KDDI expects its Mobile Number Portability system to alter the market share distribution in Japan's mobile-phone market. The current leader is NTT Docomo, with a 53 percent share, or 51.9 million subscribers. KDDI follows with 23.9 million subscriptions, or a 24 percent market share, and is betting on the introductions to boost its share to 30 million subscribers.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
2020 State of DevOps Report
2020 State of DevOps Report
Download this report today to learn more about the key tools and technologies being utilized, and how organizations deal with the cultural and process changes that DevOps brings. The report also examines the barriers organizations face, as well as the rewards from DevOps including faster application delivery, higher quality products, and quicker recovery from errors in production.
News
The State of Chatbots: Pandemic Edition
Jessica Davis, Senior Editor, Enterprise Apps,  9/10/2020
Commentary
Deloitte on Cloud, the Edge, and Enterprise Expectations
Joao-Pierre S. Ruth, Senior Writer,  9/14/2020
Slideshows
Data Science: How the Pandemic Has Affected 10 Popular Jobs
Cynthia Harvey, Freelance Journalist, InformationWeek,  9/9/2020
Register for InformationWeek Newsletters
Video
Current Issue
IT Automation Transforms Network Management
In this special report we will examine the layers of automation and orchestration in IT operations, and how they can provide high availability and greater scale for modern applications and business demands.
White Papers
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll