Enterprise 2.0 B.S. List: Term No. 1 Consumerization

Consumerization may let Enterprise 2.0 folks wallow in the Apple glow, but it can lead to some really bad decisions.

Tony Byrne, Contributor

May 27, 2011

1 Min Read

I'm tempted to invoke the "global filter" in TweetDeck that will zap tweets containing terms I don't want to see anymore. You see, I follow a lot of Enterprise 2.0 gurus but am losing patience for some of the buzzwords. I don't want to unfollow them, since some of my favorite commentators lapse into B.S.-speak (and of course I have lapsed myself). As my 12-year-old solemnizes, let's criticize the behavior, not the person.

Here's the real problem. Behind hyped-up language lies the haziness that characterizes much of Enterprise 2.0 today. By changing our language--and more importantly, changing our attention--we can get clearer about what's really important.

This is my list of four E2.0 B.S. terms:

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2011

About the Author(s)

Tony Byrne

Tony Byrne

Contributor

Tony Byrne is the president of research firm Real Story Group and a 20-year technology industry veteran. In 2001, Tony founded CMS Watch as a vendor-independent analyst firm that evaluates content technologies and publishes research comparing different solutions. Over time, CMS Watch evolved into a multichannel research and advisory organization, spinning off similar product evaluation research in areas such as enterprise collaboration and social software. In 2010, CMS Watch became the Real Story Group, which focuses primarily on research on enterprise collaboration software, SharePoint, and Web content management.

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