iPhone 6s Vs. BlackBerry Priv: Comparing Intangibles - InformationWeek

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9/27/2015
11:08 AM
David Wagner
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iPhone 6s Vs. BlackBerry Priv: Comparing Intangibles

Once upon a time, Apple unseated BlackBerry as king of the smartphones. Could BlackBerry return the favor by switching to Android? Check out a surprisingly close battle that comes down to intangibles.

iPhone 6s Debut: 7 Tips For Buyers
iPhone 6s Debut: 7 Tips For Buyers
(Click image for larger view and slideshow.)

BlackBerry's back, baby! Put on your Sean John Jeans and Lugz because it feels like 2007 all over again.

Remember when you owned a BlackBerry and were deciding between keeping it or heading to the iPhone? Now you can make that decision all over again, because BlackBerry has a new Android phone called the Priv. Ordinarily, if a publication like ours was going to discuss the new iPhone we'd compare it to the flagship Android phone like a Galaxy. In fact, we did.

But let's not forget that iPhone vs. BlackBerry was once the battle in the heavyweight division. And now that BlackBerry has jumped on the Android bandwagon, it could be again. Let's check out the tale of the tape:

The typical stuff such as specs are more even than you'd think. We don't know all the details, but rumors say the screen size on the BlackBerry Priv should be about the size of the iPhone 6s Plus with comparable resolution. Storage space is comparable to the lower-end models of the iPhone, and more than adequate for most uses. The chip and other stuff is close enough.

[ Of course, we know in sales there will be no contest. Read IPhone 6s, 6 Plus Pre-orders Could Set Record. ]

That means we get to judge on the intangibles. Is there anything (serious or less serious) that we can use to separate them? We'll try.

Apple: The iPhone doesn't have a name that sounds like a 19th century name for the bathroom.

BlackBerry: But Priv has a keyboard!

Apple: iPhone comes in multiple colors, including rose gold and space gray.

BlackBerry: Priv comes in black. Because black is the color of business!

Apple: iPhone is such an iconic look, its style hasn't changed in eight years.

BlackBerry: The Priv keyboard makes it super thick. You'll never forget it is in your pocket… if it fits.

(Image: Tinhte)

(Image: Tinhte)

Apple: iPhone has 3D touch.

BlackBerry: You wouldn't need 3D touch if your keys were actually in three dimensions, like they are on the Priv.

Apple: iPhone has a fingerprint scanner.

BlackBerry: BlackBerry has never lost a bunch of celebrity pictures.

Apple: No celebrities took pictures of themselves with a BlackBerry.

BlackBerry: But seriously, BlackBerry privacy is really good.

Apple: Apple convinced Taylor Swift to like Apple Music.

BlackBerry: Alicia Keys worked for BlackBerry. OK, she didn't last long, but she's way cooler than Taylor Swift.

Apple: iPhones will someday work with your Apple Car.

BlackBerry: There are 8.4 mg of Vitamin C in an Apple, and 30.2 mg in a serving of Blackberries. Talk about what keeps the doctor away.

Apple: All the hipsters love it.

BlackBerry: All the hipsters love it.

Hrmm… in the end, it is just too close to call. Maybe I'll just stick with this baby.

(Image: Indi Samarajiva via Flickr)

(Image: Indi Samarajiva via Flickr)

David has been writing on business and technology for over 10 years and was most recently Managing Editor at Enterpriseefficiency.com. Before that he was an Assistant Editor at MIT Sloan Management Review, where he covered a wide range of business topics including IT, ... View Full Bio
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Stratustician
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Stratustician,
User Rank: Ninja
9/28/2015 | 3:17:22 PM
Re: iPhone 6S Vs. BlackBerry Priv: Comparing Intangibles
I agree, several years ago when i was looking to move away from Blackberry due to the lack of apps, there were few phones out there with physical keyboards, and now there are very few if they even exist.  So Blackberry could have a niche there for many business users who type too fast and don't really like the on-screen keyboard.  But yes, the increased size could turn of several users.

That being said, those hardcore Blackberry addicts will often still flock to the newest device, and if we are finally going to see more apps thanks to Android, even better. 

Guess the old "pinkberry" play lost steam, huh?  Works for Apple, but not for Blackberry anymore.
David Wagner
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David Wagner,
User Rank: Strategist
9/28/2015 | 1:00:51 PM
Re: iPhone 6S Vs. BlackBerry Priv: Comparing Intangibles
@zerox203- I like the design for a slideout keyboard phone. But those slideouts are just too darn thick for me. When I see it in person, maybe I'll change my mind.

But I think there's a serious issue around the physical keyboard that has never been a problem before but it is about to be. Up to now with phones, we've seen a turnover cycle of every two years at most. We want a new phone because the newer phones make our old ones look like dinosaurs.

I believe we're near the end of the "every two year" cycle and we're going to be stretching out phones. the cloud is the main reason for that. If phone life were extended to three or four years, physical buttons become another source of breakage. If I break a keyboard on a PC, I replace the keyboard for $20-$100 depending on how picky I am about keyboards.

But what if a single key stop working on a phone keyboard? I suspect the cost of the keuboard repair is going to be pretty high. Replacing crack screens and other minor repairs often costs 25% or more of the current market value of the phone.

What if my @ key fails? Do i have to buy a new Blackberry when if I'd bought any other phone that is off the table? I think that's goign to be the achilles heal of the physical keyboard going forward.
zerox203
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zerox203,
User Rank: Ninja
9/28/2015 | 10:05:58 AM
Re: iPhone 6S Vs. BlackBerry Priv: Comparing Intangibles
The new Blackberry actually looks quite nice to me - the design looks as sleek as any other top-notch phone, and I think I may still have a soft spot for the physical keyboard in spite of myself. I feel I've learned my lesson about early adoption, though - you never know what kinds of obscure  or crippling issues may pop up on day 1, especially from a returning player like blackberry. Better to let someone else bear the burden and pick one up later. As for the (un)seriousness of this article... yeah, it seemed pretty obvious it was supposed to be humorous to me. After all, why would celebrity photo scandals be a serious consideration for which phone the everyman is going to buy in the first place (okay, there's some minor privacy point there, but what about the Vitamin C thing)? Maybe it helps if you've been around Dave's deadpan sense of humor as long as I have.
David Wagner
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David Wagner,
User Rank: Strategist
9/27/2015 | 11:05:11 PM
Re: Comparing Foolishness
@Gene- sorry you didn't see the humor in this. This is just a fun thing we like to do on Sundays to ease you into your weekend. For a more serious view of the Priv and Apple check out the other articles we did.
Gene Steinberg
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Gene Steinberg,
User Rank: Apprentice
9/27/2015 | 6:31:15 PM
Comparing Foolishness
It's rare to see something so factually and logically challenged in a respected publication.

As to the leak of celebrity photos: Because someone is a celebrity doesn't mean they know how to take appropriate measures to protect their accounts from targeted attacks. And this episode appears to have been the result of targeted attacks.

Apple's statement at the time for bloggers who don't know how to do their own research: "None of the cases we have investigated has resulted from any breach in any of Apple's systems including iCloud or Find My iPhone."

I've not seen any evidence that the statement was not correct.

The rest of the comparisons are too dumb to merit a response.

Gene Steinberg
KimberleeC039
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KimberleeC039,
User Rank: Apprentice
9/27/2015 | 3:20:52 PM
Blackberry can be great again if...
Blackberry can be great once again if they add back all the features they started Omitting in the mid 2000's. Blackberry was trying too hard to be like everyone else back in around 2005/6 and they started Omitting the absolute most awesome features that were used for business. They omitted their easy way of Select, Copy and Paste. They omitted many of the awesome Alarm features. They omitted the Group Text Messages as well as Group Email. Blackberry omitted sooo many more important features, features that alot of people in business turned to and used BlackBerry for!! Once those features were gone, there was really no reason to stay with BlackBerry, bcuz they were just like anyone else! Blackberry FORGOT about the business end of the spectrum while trying to look and act like everyone else!! Blackberry needs to stay business focused and remember the people in business and WHY they turned to Blackberry in the first place! If Blackberry goes BACK to the way it used to be, with all the 1000's of amazing features it once had, all the while moving forward and adding the Android features, then Blackberry will have the near perfect phone/device! But they need to re-add all those fantastic features they started Omitting way back when! Stay Blackberry, Blackberry!!! And Stop trying to be like everyone else! When you were 100% Business Featured for the Business World, you were amazing Blackberry, and you can be that amazing once again.....
CM230
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CM230,
User Rank: Apprentice
9/27/2015 | 2:47:36 PM
Brilliant way of looking at the differences.
Loved the very humurous look at the differences. One thing left out is the expandable memory using SD cards of the BlackBerry compared the the iPhone expansion system of adding extra iPhones.
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