Re: Google Project Fi: Reasons To Love And Hate It
I've been a little mystified by Project Fi so far. Rumors of Google breaking into both the (wired) broadband and wireless service markets have been circulating in various forms for years and years. The manifestation of those rumors in broadband, Google Fiber, is supposedly great in terms of service quality, but it's so-called 'expansion' has been so painfully slow that I wonder whether it will ever really light a fire under the entrenched broadband providers like everybody wants it to. It makes one wonder what awesome fiber internet in just a handful of towns was ever really supposed to do in the first place (besides make the rest of us jealous. Can you tell that I'm jealous?). Some of the details here have me fearing that Project Fi might have much the same problem.
Anyone who's a software developer would be happy to tell us that what's going on in the software and on the backend to make this completely seamless for users is anything but simple. It could definitely be a game-changer in terms of what we expect to come standard on our phones in the future, and that signature Google 'it just works' factor could count for a lot. As for the service itself, though, combining just two existing 4G service providers' networks doesn't exactly scream "revolution". Remember, these are the same providers that everyone supposedly has a problem with. Those Wi-Fi hotspots all already exist. The software is really the only thing that sets this apart... but it only works on one phone. The starting price is $30/month for unlimited talk and text... but $10/gb for data. To me, that doesn't really sound like the next big thing.