Facebook For Work App: Dislike - InformationWeek

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1/15/2015
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David Wagner
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Facebook For Work App: Dislike

Facebook for Work might be a success, but I'm changing my status to "no way."

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10 Signs You've Hired The Wrong Person
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In case you missed it, Facebook decided to like itself this week. It gave a big thumbs-up to the idea that you should be using Facebook at work with a new app called Facebook at Work.

Not surprisingly, it looks like Facebook. The idea is that, hey, you are using Facebook anyway, so you might as well use it as your work's social network. You set up a private network that works just like Facebook, but only people in your company can see it. So instead of all your friends hating you for posting pictures of your lunch and your dog, your coworkers can. And that picture of your cute kid will look great next to the org chart and monthly sales figures.

OK, full disclosure. I'm a giant fan of Facebook. I joined it the first day they opened it up for grownups, and I stay logged in all day.

At the same time, it feels so silly. If I wanted to use Facebook for work, you know what I'd use? Facebook. Facebook has added the ability to make groups, to post to specific people only, and to keep certain posts private or for the eyes of certain people only. The only reason that isn't good enough is that no one trusts Facebook with privacy. Well, do you think enterprises are going to trust Facebook with privacy? If I can't trust that my cat pictures are safe, why would I trust my enterprise secrets to the company that says privacy is dead? Plus, I'm quite certain the similarity between the apps is going to get people into trouble. What if I post my bikini shots from my last vacation on the wrong Facebook? What if I'm so used to that little blue app making me comfortable with my friends that I start posting about the politics of getting wasted over the weekend on Facebook for Work?

[Put a mirror on your social activity. See ThinkUp: How You Really Look On Social Networks.]

Minor things to be sure, but real issues. Enough to give even a Facebook lover like me some pause.

I've also got some questions about Facebook for Work that haven't been answered:

•   When will we get a dislike button?

•   Will they change security and privacy settings every two weeks?

•   Will my work Candy Crush app sync with my personal Candy Crush app? Can I get five extra lives that way?

•   Can I still declare my love of Rick Springfield and Leif Garrett on Facebook for Work?

•   Will there be memes going around about how Facebook is going to get copyright over all our quarterly earnings unless we change our settings immediately?

•   Is George Takei going to find a way to dominate Facebook for Work, too?

If Facebook can overcome these and other issues, I fully expect other social networks to follow suit. Personally, I can't wait for it. Imagine how this would work for others.

Twitter for Work -- Quarterly earnings up 3 points. #awesome #doitagain #salesrocks #ftw

Instagram for Work -- It's just your CEO posting pictures of himself standing next to charts and with all sorts of funny filters. See this picture?

(Source: heartifb.com)
(Source: heartifb.com)

It makes earnings look better, too.

Google+ for Work -- Lots of circles. No one uses it. But everyone is forced to have an account.

Vine for Work -- Constant six-second loops of your coworkers not being able to make conference calls.

MySpace for Work -- Actually, it would be called "Not At All Your Space" and some guy Tom would be the only one using it.

What do you think? Would you use Facebook for Work? Would it be better than your average corporate wiki? Could you trust it with company data? What social network would you most like to see make a work app? Comment below.

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David has been writing on business and technology for over 10 years and was most recently Managing Editor at Enterpriseefficiency.com. Before that he was an Assistant Editor at MIT Sloan Management Review, where he covered a wide range of business topics including IT, ... View Full Bio
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David Wagner
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David Wagner,
User Rank: Strategist
1/27/2015 | 2:39:47 PM
Re: [email protected] #no
@vnewman2- That's OK. Your parentes probably didn't know who Leif Garret was. :)
vnewman2
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vnewman2,
User Rank: Ninja
1/26/2015 | 9:17:59 PM
Re: The Zuckster and FB For Work
@Technocrati - I agree with you completely.  I don't like to mix business with pleasure and I don't want my social media to try to do so either.  

And I think it is all the more aggrevating because the lines are already so blurred between work and leisure as it is in so many other respects, why add this to the mix?

It's like trying to make the "Real Housewives" series into a Docu-drama.  It just doesn't fit.
vnewman2
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vnewman2,
User Rank: Ninja
1/26/2015 | 8:36:07 PM
Re: [email protected] #no
@David - hahahaha!  Can you even imagine the er...surprise on my face?  I didn't know who Perry Como was!

Leif is welcome in my house anytime btw...
David Wagner
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David Wagner,
User Rank: Strategist
1/26/2015 | 7:22:12 PM
Re: [email protected] #no
@vnewman2- Somehow I missed this comment until now. That is worse than asking for a Red Rider BB Gun and being told you would shoot your eye out. I think that might be the most tragic Christmas story ever told. I'm seriously thinking about trying to track down Leif Garrett and getting him to come visit you and play the whole record for Christmas next year.
Technocrati
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Technocrati,
User Rank: Ninja
1/17/2015 | 9:07:27 PM
The Zuckster and FB For Work

When I saw the Rick Springfield and Leif Garret reference I had to read on - only to find that Zucky is at it again.   FB for Work ?  Really ?

It is amazing how FB is trying to fit a college based app into the real world.  Since I don't use FB I can be amused at this latest effort  to corner users into constant use. 

With the huge numbers they already have FB has for the most part achieved this goal.  So why get over your skis Zucky with the workplace idea ?  

Well the day Zucky went public was the day FB for Work was born.

vnewman2
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vnewman2,
User Rank: Ninja
1/16/2015 | 11:49:16 PM
[email protected] #no
@David - Can I still declare my love of Rick Springfield and Leif Garrett on Facebook for Work? 

Yes, yes you may.  I have a story for you.  When I was 8 years old I asked my parents for the new Leif Garrett album for Christmas.  Why you ask?  Because "I was made for dancin'" - sounds like you were too!  Anyway, you know what I got?  Perry Como's Christmas Album.  I've recovered after years of therapy. :) 

Back to the matter at hand.  Facebook at work?  Heck no.  Why take something you do for fun and spoil it by tying it into work?  I can only imagine all the serious and mundane facebook posts:  "Anyone want to read my latest TPS report??"  Or  "Hey, check out the new coffee cups in the breakroom!"  #Javajunkie #CaseoftheMondays. 

boo.
kstaron
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kstaron,
User Rank: Ninja
1/16/2015 | 5:39:17 PM
What's the value here?
When I first got a Facebook account I did it with the idea to have a place for clients to find me. But it quickly devolved into a random set of posts from 2nd cousins and high school friends. I don't even bother checkingit anymore mush less posting to it. I really can't see what value facebook brings to an app for work. I don't need more funny cat videos, or political rants, or pictures of someone else's food or vacation. Even if the privacy concerns were fixed, what would be the point of a facebook for work app?
David Wagner
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David Wagner,
User Rank: Strategist
1/16/2015 | 5:12:28 PM
Re: Facebook for Work -- Jury Still Out?
@TerryB- An excellent question. I think that's part of it. Because that document needs to love on past that first interaction. Same with a lot of other documents. I would imagine all of those pictures we see on Facebook would become files and data on Facebook for Work.

There's also knowledge transfer. Hey, this team is working on X client. Anyone have experience with X?

Most companies have internal wikis of varying success. I'd see this taking over that function.
TerryB
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TerryB,
User Rank: Ninja
1/16/2015 | 1:41:02 PM
Re: Facebook for Work -- Jury Still Out?
This just makes me wonder what qualifies for work anymore? Exactly what is the "work" Facebook would do? You post: Hey George, take a look at this Excel and tell me if looks good. George posts back: Looks great Dave!

Is that what qualifies for work anymore?
David Wagner
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David Wagner,
User Rank: Strategist
1/15/2015 | 5:45:17 PM
Re: Facebook for Work -- Jury Still Out?
@jastroff- Actually, I'm quite happy. But if I'm going to go in against something, I like to go all in. :)

Seriously, I like the idea of finding a way to make it more secure. And if it was, I think it is a good solution. But given the various business relationships, I suspect that they may be frozen out of those sorts of potential solutions. Also, i suspect Zuck is going to to go it alone as he usually does.
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