Facebook Claims 1 Billion Users In 1 Day - InformationWeek

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8/29/2015
11:02 AM
Larry Loeb
Larry Loeb
Commentary
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Facebook Claims 1 Billion Users In 1 Day

A business milestone or a sign of the apocalypse? Facebook's Mark Zuckerberg says the social media site had one billion users in one day.

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In what some have interpreted as one sign of an approaching, biblical-style apocalypse, Facebook's CEO Mark Zuckerberg announced that this week, one billion people -- one out of every seven people on Earth -- used Facebook in a single day.

Zuckerberg wrote in the post, "This was the first time we reached this milestone, and it's just the beginning of connecting the whole world."

His vision of the digital Utopia ran unabated in the post.

"A more open and connected world is a better world. It brings stronger relationships with those you love, a stronger economy with more opportunities, and a stronger society that reflects all of our values," Zuckerberg wrote.

This differs from the numbers that Facebook usually reports, which are averaged over 30 days. Facebook had 968 million daily active users in June, which represented a 17% increase from the same month in 2014.

Menlo Park, Calif.-based Facebook has nearly 1.5 billion users who log in at least once a month. Most people on Facebook live outside the United States and Canada.

(Image: wellesenterprises/iStockphoto)

(Image: wellesenterprises/iStockphoto)

Another way to look at this number is that one person used Facebook for every four dollars the company reported in revenue ($4.04 billion) in the last quarter. Net profit for the quarter was less than that ($719 million) which was still a honkingly big number.

Additionally, Facebook is not standing on its laurels by counting a billion users in one day. Oh no. The company is up to a lot more, including the announcement this week of M, a digital assistant that uses artificial intelligence, as well as good, old-fashion know-how, to get people answers. It's expected to compete with Siri, Cortana, and other digital assistants.

However, all is not perfect in this online destination oasis. FB's new feature of video uploads has caused problems with content creators, who say users have been "freebooting" their copyrighted content onto FB without compensation.

In response, Facebook has announced it will use a system to identify videos uploaded (through their audio tracks) and check if they belong to others.

[Read about Facebook's entrance into the drone market.]

"We're working with Audible Magic to enhance the way that system works with Facebook, including improving the intake of content intended to be blocked from our platform," according to Facebook. "We're making improvements to our existing procedures so that infringing content can be reported and removed more efficiently, and to keep repeat infringers off our service."

But wait, there's more!

"We have been building new video matching technology that will be available to a subset of creators," Facebook claims. "This technology is tailored to our platform, and will allow these creators to identify matches of their videos on Facebook across Pages, profiles, groups, and geographies. Our matching tool will evaluate millions of video uploads quickly and accurately, and when matches are surfaced, publishers will be able to report them to us for removal."

It's just like a DMCA takedown without all that messy legal stuff.

Yes, having a billion users in one day is impressive. The mess that all those users create by trying to communicate in unauthorized ways is also impressive.

Larry Loeb has written for many of the last century's major "dead tree" computer magazines, having been, among other things, a consulting editor for BYTE magazine and senior editor for the launch of WebWeek. He has written a book on the Secure Electronic Transaction Internet ... View Full Bio
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StaceyE
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StaceyE,
User Rank: Ninja
9/30/2015 | 5:57:59 PM
Re: 2 Billion
I remember seeing awhile back on some talk show, there was a woman who had put her family in financial ruin plating Farmville on Facebook. She ran up all the credit cards and drained their accounts. She was losing everything, but she had the nicest farm out of all her friends!
larryloeb
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larryloeb,
User Rank: Author
9/30/2015 | 5:51:39 PM
Re: 2 Billion
Woof usually works.

Now, pet me.

 
larryloeb
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50%
larryloeb,
User Rank: Author
9/30/2015 | 5:50:32 PM
Re: 2 Billion
Getting people to understand how to use Twitter is a big challenge for them.

You are finding ways to make it relevant for what you want.

I do like the idea of playing with it--random hashtagging-- and see what opens up to you.

But do try tweetdeck.
larryloeb
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larryloeb,
User Rank: Author
9/30/2015 | 5:48:04 PM
Re: 2 Billion
it's a very useful method for using the internet, in my opinion.

Now, if they can only get the business side of it right...
larryloeb
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larryloeb,
User Rank: Author
9/30/2015 | 5:46:30 PM
Re: 2 Billion
Yes, marketers without a clue are too prevalent these days.

They do what they have learned to do in the past, without realizing they have to relearn things as time goes on.

Either that, or give it up because old school outlets are going away on them.
StaceyE
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StaceyE,
User Rank: Ninja
9/30/2015 | 5:28:23 PM
Re: 2 Billion
I was wondering how you managed. I didn't think that Google Translate, or Cortana translate dog. ;)
StaceyE
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StaceyE,
User Rank: Ninja
9/30/2015 | 5:19:15 PM
Re: 2 Billion
I see. I think I have seen tweetdeck in the app store. I use the search feture on Twitter to find specific things using # (hashtag), and I have it set to notify me if certain people tweet. I just don't know many people who use it, so I haven't put too much time into familiarizing myself with it.
StaceyE
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50%
StaceyE,
User Rank: Ninja
9/30/2015 | 5:14:31 PM
Re: 2 Billion
I have figured out how to do a couple things with Twitter, like find Amazon giveaways. I basically use the twitter account just so that when I sign up for something and it asks if I have an account I can say that I do. My newest hobby has been couponing and shopping for deals, and having a twitter account comes in helpful for that at times.
progman2000
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progman2000,
User Rank: Ninja
9/30/2015 | 4:01:03 PM
Re: 2 Billion
I think part of the problem is also companies that are trying to use twitter and have absolutely no idea what they're doing. IMO it is the rare company that really has figured out their social media campaign. I think you still have marketing guys that were sending out mailers a couple of years ago that are now trying to figure out what they should be tweeting. #Fail
larryloeb
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larryloeb,
User Rank: Author
9/30/2015 | 3:56:48 PM
Re: 2 Billion
Well, there are companies and the like that use it to disseminate information much as they do on Facebook.

Find some hashtag that interests you, search on it and see what you come up with.

I find it very useful.
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