Re: BetterWorks CEO: Treat Feedback Like A Fitbit
As a couple others are saying, I think the concept is sound at it's core (and speaks to a general need for a more comfortable culture in the workplace), but I found myself wanting to know a few more specifics about BetterWorks' software. What are some features that set it apart from other solutions of it's type? Mr. Duggan seems like a smart CEO, well aware of the dangers of simply sitting unused after implementation like many Social or UC tools do. Users don't want to do any extra work - that's counter to the purpose of the software - and the option of quick 'likes' and an easy-to-read dashboard-like UI sound smartly engineered. Still, I wonder if the public element will cause users discomfort. Getting 'nudged' when I'm behind on a goal by someone I don't know sounds like a great way to get me to avoid that person at all costs - but, in the right company culture, that might not be the case..
I definitely, definitely agree that culture is paramount. Rolling something like this out overnight and expecting (or forcing) users to use it sounds like a recipe for disaster - after all, if people are self-monitoring their progress, they could easily just fudge the numbers. To that end, though, I would expect any solution would have to be highly customizable to suit a wide variety of businesses. Metrics of what goals look like will vary widely by company and even by department (easy example: no. of sales/customers may or may not be as important as dollar value of sales/customers). I would say it's precisely because a one-size-fits all approach is impossible that most software like this fails. Does BetterWorks have something in mind to combat this problem? It seems like they themselves would cater particularly to large businesses - do they work with clients to fine-tune the solution to their needs?