Apple Watch Alternatives: 10 Gadgets The Company Should Have Made - InformationWeek

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3/11/2015
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Apple Watch Alternatives: 10 Gadgets The Company Should Have Made

With great cash comes great responsibility. Where is the big idea? Where is the game changer? Instead of an Apple Watch, here are some other gadgets we'd like to see from Cupertino.
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(Image: Hotmeme.net)

(Image: Hotmeme.net)

Yay, the Apple watch is here. Now we can tell what time it is without looking at the phone, which is typically in our hands, six inches from our Apple Watch. If you want to be excited, go for it. Never let it be said that IT Life would tell you how to think (well, we might, but we don't expect you to listen). But for me, the Apple Watch is, at best, a really expensive fitness band and, at worst, a really ugly and expensive watch you have to replace every two years to keep getting the benefit out of it.

If you need to pay hundreds of dollars for a fitness band that also tells you that you've got a text, go for it. But honestly, isn't Apple better than this?

Apple basically made the personal computer. They remade the way we listen to music. They remade the way we access the world through a handheld computer. And now, the best they can do is charge us an arm and a leg for a watch with a screen too tiny to do anything except use fitness apps and get text alerts. This certainly isn't going to change the way we look at time, or watches, or even smartphones. It is a cute accessory with the price tag of a game-changing lifestyle addition.

Apple is the richest company in the world, turning in the biggest profits we've seen in its history. Apple has more than $155 billion in cash reserves. It could invest its cash in a Christmas Club and pay its employees without ever having to sell a single thing ever again.

With great cash comes great responsibility. Where is the big idea? Where is the game changer? When will they tap into the war chest and come up with something actually worthy of their legacy? We've got 10 ideas for them that might be a little more worthy (or at least more interesting) than the Apple Watch.

David has been writing on business and technology for over 10 years and was most recently Managing Editor at Enterpriseefficiency.com. Before that he was an Assistant Editor at MIT Sloan Management Review, where he covered a wide range of business topics including IT, ... View Full Bio

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Kelly22
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Kelly22,
User Rank: Strategist
3/25/2015 | 4:57:46 PM
Re: iCoffeeTable and Curing cancer
Branching off the iCoffeeTable, if I were Tim Cook I'd be working on an iCoffeeMaker (to make coffee to put on the table, of course). Like a little electronic barista in the kitchen that makes your favorite coffee, lattes, etc. I'd take one of those over an Apple Watch in a heartbeat.
kstaron
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kstaron,
User Rank: Ninja
3/25/2015 | 3:40:42 PM
iCoffeeTable and Curing cancer
Yes, give me a iCoffeeTable (of course I need kids who wouldn'r jump on said coffee table and you know let me play with it too.)

As far as curing cancer, apple could put it's money into a promising cure thats coming from injecting genetically modified diseases into the cancer cells. (VICE did a special episode on this recently.) If they put a year's worth of profits in that and made sure their factory workers weren't trying to end themselves, i might feel alot better about the next apple product even it is something as lame as a the iWatch.
David Wagner
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David Wagner,
User Rank: Strategist
3/15/2015 | 9:10:59 PM
Re: Apple's Dirty Secret......
@angelfuego- I think Apple prices that way on purpose. It creates a sense that they are special. Like a rolex or a BMW. Lowering the prices would be humanitarian and probably sell a few more. But eventually it would create the sense that an iPhone is no different than a Nokia.
David Wagner
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David Wagner,
User Rank: Strategist
3/15/2015 | 9:09:08 PM
Re: Apple Cure for Cancer
@Mak63- I like the idea of an Apple spaceship. The best part is you can call the launch pad, the iPad. The place the astronauts sit is the iPod. And they can say the whole thing was powered by Newton (old school Apple fans will get that one). 
Angelfuego
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Angelfuego,
User Rank: Ninja
3/14/2015 | 11:45:34 AM
Re: Apple's Dirty Secret......
I am a big Apple fan and only purchase Apple products. I would like to see a decrease in the price of Apple products though. Being that the company is so rich and has so much revenue in reserve, I think they can afford to lower their prices. I never see a sale in Apple products.
Li Tan
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Li Tan,
User Rank: Ninja
3/14/2015 | 7:00:23 AM
Re: Apple's Dirty Secret......
This is exactly the case - nowadays in China the labor cost is getting higher and higher. Manufacturing is not the boosting engine for China economy anymore. The government is seeking for new growth area.
mak63
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mak63,
User Rank: Ninja
3/14/2015 | 1:06:09 AM
Apple Cure for Cancer
I think David is onto something here. You know the saying: an apple a day keeps the doctor away.
The Apple Coffee Table reminds me of the original Microsoft Surface, right? Whatever happened with that?
What would you work on, if you were Tim Cook?
I'll be in conversation with Elon Musk to make a spaceship, Apple style. Charging $100 million a seat.
David Wagner
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David Wagner,
User Rank: Strategist
3/13/2015 | 11:42:10 AM
Re: Apple's Dirty Secret......
@technocrati- Agreed on all counts. One of the most interesting parts is that we're seeing studies showing that the cost of manufacturing, plus shipping costs in China are not giving big discounts anymore over American manufacturing. So the case for doing this is dwindling from every perspective.
progman2000
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progman2000,
User Rank: Ninja
3/13/2015 | 7:11:17 AM
Re: Yeah I don't get it either...
In fairness I am the exact opposite of what would be considered an Apple-fanboy, but I still know silly when I see it...
progman2000
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progman2000,
User Rank: Ninja
3/13/2015 | 7:07:28 AM
Yeah I don't get it either...
I am not a lover of all things Apple, and wrist watches happen to be the one fashion accessory I hold dear, and will probably never own one that is not mechanical.  But I'm sure Apple will sell a ton of these things to their legion of followers.  I still think there is a chance it has the same level of succss as Amazon's phone though...
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