Apple, Tesla Tussle Over Talent - InformationWeek

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Apple, Tesla Tussle Over Talent

Tesla Motors looks to Apple for new employees as the cars of the future begin to resemble computers.

8 Reasons IT Pros Need To Reject A Promotion
8 Reasons IT Pros Need To Reject A Promotion
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When Apple employees pack up their desks to leave the company, there's a strong chance that they're off to work for Tesla Motors.

In a Feb. 5 report detailing Tesla's hiring practices, Bloomberg reported that the famous electric-carmaker has poached more than 150 Apple employees across all divisions of the company. With new hires ranging from lawyers to engineers, Tesla has hired more workers from Apple than from any other company – including automobile makers.

"From a design philosophy, [Apple] is relatively closely aligned," said Elon Musk, Tesla cofounder and CEO, in an interview with Bloomberg. Musk is known to insert himself in the interview process for new employees, taking time to talk tech with potentially key software developers.

Its acquisition of Apple talent will put Tesla ahead of its competition as cars become increasingly more computerized. The software implemented in today's cars only comprises a small part of their value, but its importance will only grow over time. Traditional carmakers that can't attract tech talent won't stand a chance.

(Image source: AutoEvolution)
(Image source: AutoEvolution)

Tesla's status as an innovator in the auto industry is comparable to Apple's in the computer world when that company was in its early stages, and Tesla shows no signs of slowing down. Elon Musk recently put up the funds to build a test hyperloop, a tube with low air pressure designed to support "pods" moving at top speeds of 750 miles per hour. The test track is expected to measure five miles, but the possibilities for speedy travel are far greater.

Tesla isn't the only auto company picking its talent from the Apple tree. Ford Motors, which views itself "as both a mobility and an auto company" according to president and CEO Mark Fields, recently opened a new research center in Silicon Valley. The research center's technical leader, Dragos Maciuca, is a former Apple employee.

[When will Google enter the auto space?]

Ford's goal is to develop systems that support mobility, connectivity, and autonomous vehicles. The new lab is predicted to become one of the area's largest automotive research facilities, and is expected to employ 125 researchers and engineers by the end of this year. With this announcement, Ford joins the ranks of Mercedes-Benz, Nissan, BMW, Volkswagen, and Toyota, all automakers gearing up to compete with Tesla in Silicon Valley.

While Apple employees will eagerly jump to Tesla, not many are willing to make the reverse switch. Musk reported to Bloomberg that Apple has tried to hire his employees, going so far as to offer $250,000 signing bonuses and 60% increases in salary.

"Apple tries very hard to recruit from Tesla," Musk noted. "But so far they've actually recruited very few people."

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Kelly Sheridan is the Staff Editor at Dark Reading, where she focuses on cybersecurity news and analysis. She is a business technology journalist who previously reported for InformationWeek, where she covered Microsoft, and Insurance & Technology, where she covered financial ... View Full Bio

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PedroGonzales
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PedroGonzales,
User Rank: Ninja
2/28/2015 | 9:14:33 PM
Re: lets think about the whole package
Personally, If they offer me more vacation, personal time, better flexibility between family and work.  For me, i don't see the point if making a lot of money working the newest car technology were I don't have time to seat and enjoy a nice dinner with my family.   Something we can learn from Europeans, companies there really support family.
Kelly22
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Kelly22,
User Rank: Strategist
2/24/2015 | 5:11:45 PM
Re: lets think about the whole package
I think that the preference for job benefits varies from person to person. Some employees at Apple might value innovation more, and would transfer to Tesla because they believe the work will be more exciting. I'm inclined to believe that's the primary motivator here, since I doubt there are many other benefits offered at Tesla that aren't offered at Apple. Maybe Tesla is also willing to offer more flexible hours or more vacation time, depending on how much they value a certain potential employee.
kstaron
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kstaron,
User Rank: Ninja
2/24/2015 | 4:32:58 PM
Re: lets think about the whole package
Yes, theres more to a job than money. If you're going to spend more than half your waking life at work, better make the best of it. So, just what does Tesla have that Apple's having a hard time competing with? Does Tesla have better hours, more flexibility, better benefits, or is it just that you get to work on smart cars instead of smartphones?

What incentives do you need before you think about jumping ship?
Kelly22
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Kelly22,
User Rank: Strategist
2/10/2015 | 10:23:38 AM
Re: lets think about the whole package
Definitely. If Tesla can prove successful, no doubt we'd hear even more rumors about an iCar (iDrive, etc.) coming from Apple
Technocrati
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Technocrati,
User Rank: Ninja
2/10/2015 | 3:15:32 AM
Re: lets think about the whole package

@kelly22   I agree.  It certainly does look like Telsa is the more challenging/interesting arena to work in.  I don't know how Apple can compete with that unless they offer their own car.

Something I think they would consider once Telsa proves this model can sustain profitability.

Technocrati
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Technocrati,
User Rank: Ninja
2/10/2015 | 3:11:20 AM
Re: Apple hiring could backfire

Ironically, probably most of the people who can afford a Telsa work at Apple.

Technocrati
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Technocrati,
User Rank: Ninja
2/10/2015 | 3:09:03 AM
Apple vs. Tesla: The Tussle Over Rolling Computers ?

I am going to really enjoy this tussle.  Matter of fact, I wish I were in the middle of it !    With cars becoming nothing more than moving computers, we should have seen this coming.

 

Those with the skills these two are looking for are really fortunate.

danielcawrey
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danielcawrey,
User Rank: Ninja
2/7/2015 | 4:20:03 PM
Re: lets think about the whole package
Interesting that Ford sees itself as a mobility company.

I think that is a good thing, since in the future the world of transportation is going to require autonomous vehicles. It would seem to me that Ford has already recognized that, and is moving towards that direction as a company/ 
Charlie Babcock
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Charlie Babcock,
User Rank: Author
2/6/2015 | 5:38:46 PM
Apple hiring could backfire
The Apple hiring will backfire if Tesla owners find they can only recharge at Tesla charging stations (special connector needed) and get spare parts at Tesla Auto Parts. What Tesla buyers -- many of the high tech employees -- like about Apple is its design sense, not it's vertical integration.
Kelly22
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Kelly22,
User Rank: Strategist
2/6/2015 | 5:28:52 PM
Re: lets think about the whole package
True, money can be a powerful motivator for one person and mean little to another. I'd think more time off would be a powerful incentive so people can spend more time with family, travel, etc. Maybe if Apple varied its benefits offer then it would receive more talent from Tesla... but at the end of the day, if employees see Tesla as the more exciting and innovative company, they're probably going to stay there no matter what.
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