10 Most Reputable Tech Companies in the US - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
IT Life
News
7/7/2015
07:06 AM
David Wagner
David Wagner
Slideshows
Connect Directly
Twitter
RSS
E-Mail
50%
50%

10 Most Reputable Tech Companies in the US

See which companies top the list, and which ones didn't make the cut, in the Reputation Institute's 2015 US Technology RepTrak.
Previous
1 of 12
Next

(Image: David Armano via Flickr)

(Image: David Armano via Flickr)

The Reputation Institute has announced its annual list of the 25 most reputable tech companies in the US. We're highlighting the companies that made it into the top 10 on The 2015 US Technology RepTrak. It's a set of companies that is very different than the list that we posted a few months ago of companies where IT pros most want to work. Clearly, a company's reputation among IT pros is not the same as the reputation it has among the general public.

The Technology RepTrak rankings are drawn from a larger survey that also provides ratings used in the organization's overall 2015 US 100 most reputable companies. For its overall rankings, the Reputation Institute surveyed 50,000 people in first quarter 2015 and received a total of 80,000 ratings (respondents were allowed to rate more than one company). Business-to-consumer and business-to-business tech companies were evaluated. In addition to the technology section and the US 100, the survey was also used to compile reputation rankings for US businesses in the consumer goods, industrial, healthcare, and hospitality industries, among other sectors.

The survey asked respondents to rate companies in seven categories: products/services, innovation, workplace, governance, citizenship, leadership, and financial performance. The Institute considers these seven categories to have direct influence on the profitability of a company because they affect a customer's decisions to buy their offerings or invest in the company. Scoring high in these categories also helps a company weather a crisis or inspire a recommendation from a customer, according to the Institute.

The Reputation Institute makes some interesting choices for its list of most reputable tech companies. For example, although Amazon.com is ranked No. 1 on the overall US 100, it's not included at all on the list of top tech companies. Similarly, Netflix, which ranks at No. 15 on the US 100, seems to belong on the tech list. Granted, it is harder and harder these days to find a company that isn't, on one level, a technology company. But these two especially seemed like odd choices to leave off a list of tech companies. With its Amazon Web Services, at least, Amazon is a technology services provider.

There are also big tech names that didn't make the cut of the Top 10 technology companies, including Apple, which was ranked No. 21 in technology and No. 187 on the US 100. Apple scored high on product and innovation, but received low scores for corporate citizenship and governance. This may hint at a decline for Apple in the long run, especially when you see that their major competitors in mobile are all ranked in the top 10.

One thing you'll see in the list of 10 most reputable tech companies is that some of InformationWeek's favorite targets for criticism are highly ranked, causing me to wonder if there is a delay in the public's understanding of where a company fits at a given moment. In fact, some companies on the list that seem…old school. Check out the Top 10, and tell us whether you agree with the names on the list, and how you would change it.

David has been writing on business and technology for over 10 years and was most recently Managing Editor at Enterpriseefficiency.com. Before that he was an Assistant Editor at MIT Sloan Management Review, where he covered a wide range of business topics including IT, ... View Full Bio

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Previous
1 of 12
Next
Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
Page 1 / 2   >   >>
tyslyuk
50%
50%
tyslyuk,
User Rank: Apprentice
10/14/2015 | 4:19:55 PM
HAHA
Wow, how incompentent do you have to be to not include Apple? 

I am by no maens an Apple fan, however, there should be no argument that Apple brought more inovation then Samsung to this world.

I hope Samsung paid you, otherwise there is no explanation for such nonsense
Broadway0474
50%
50%
Broadway0474,
User Rank: Ninja
7/15/2015 | 9:09:53 AM
Re: TI and Adobe
Is Adobe's strong reputation more a reflection of how little people know about security and flaws, versus how little they care about it? This seems like a pretty arbitrary selection process. Given the complexity of the criteria --- does the avg consumer really know about the citizenship of Adobe?! -- I don't put much into the results. Makes for a fun article though.
RichMichos
50%
50%
RichMichos,
User Rank: Apprentice
7/8/2015 | 1:24:22 PM
No Apple? No IBM? No credibility
So Apple has changed the business models of multiple indistries and how we use technology.  IBM has created analytics and predicition capailities to solve crime, improve the world environment and begin to cure cancer.

This is an in-credible story.  A big swing and a miss.
rrodriguez327
50%
50%
rrodriguez327,
User Rank: Strategist
7/8/2015 | 1:17:42 PM
Re: Gobsmacked!
Not surprised to see Apple not make the list as most people in-the-know are aware enough that as a whole, Apple's not an innovative company. Most of their business model has been to take existing ideas and market them in a proprietary nature at a premium. They will likely try and innovate aggressively in the coming years since their flagship products are simply not competitive enough these days and certainly remain outside the allowable price-point. Samsung (mobile) has tried to compete using a similar business model on their Point-of-Purchase and it's been far too costly. If you're great, it will show. HTC manages to compete in this manner accordingly.
rrodriguez327
50%
50%
rrodriguez327,
User Rank: Strategist
7/8/2015 | 1:12:21 PM
Re: TI and Adobe
And on a larger scale... trading essential Liberty for a little temporary security is certainly unwise. Not enough people seem to be wise to its implications, no matter how fraught history is with the syndrome.
soozyg
50%
50%
soozyg,
User Rank: Ninja
7/7/2015 | 11:34:12 AM
Re: HP printers
@AndrewfOP interesting. So what do you think they changed/"improved" that has caused the problem? I have an almost 20-year old 3/1 HP Officejet and though the faxing mode seems to have changed (and how often do we use faxes these days?) it's continues to work beautifully.
PedroGonzales
100%
0%
PedroGonzales,
User Rank: Ninja
7/7/2015 | 11:30:37 AM
Re: who is "people"?
I agree. unless you work for either of these companies it is difficult to answer such questions.  I had a Korean friend and he told me that working from Samsung in Korea isn't a cup of tea.  You have long working hours, very little work and family balance.  May be public perception would have been more appropriate for this list than reputable.
AndrewfOP
100%
0%
AndrewfOP,
User Rank: Moderator
7/7/2015 | 11:09:29 AM
HP printers
I take objections to "The average consumer knows their HP printer works."  HP printers worked well, especially the workhorses that are 10 years or older.  However, for the newer ones, especially the color Laserjets for small and home offices, there were plenty of failures.  After mine failed after the first toners replacement, I swore to never buy another HP printer.  Recent HP troubles do not inspire confidence either.

 
soozyg
50%
50%
soozyg,
User Rank: Ninja
7/7/2015 | 10:52:34 AM
TI and Adobe
Go Texas Instruments! Didn't even know they still existed! lol

Adobe --"Despite numerous security flaws and breaches, the company's reputation is still going strong." Just shows you how little people actually care about security, in that they realize it's really out of their control and therefore not so much a liability or a shock when it's breached anymore....
soozyg
50%
50%
soozyg,
User Rank: Ninja
7/7/2015 | 10:48:24 AM
who is "people"?
Very interesting. One question. If they surveyed 50,000 people, I'm assuming at least 50 percent were the public (non employees), how could people answer questions about workplace, governance, and leadership?
Page 1 / 2   >   >>
Slideshows
What Digital Transformation Is (And Isn't)
Cynthia Harvey, Freelance Journalist, InformationWeek,  12/4/2019
Commentary
Watch Out for New Barriers to Faster Software Development
Lisa Morgan, Freelance Writer,  12/3/2019
Commentary
If DevOps Is So Awesome, Why Is Your Initiative Failing?
Guest Commentary, Guest Commentary,  12/2/2019
White Papers
Register for InformationWeek Newsletters
State of the Cloud
State of the Cloud
Cloud has drastically changed how IT organizations consume and deploy services in the digital age. This research report will delve into public, private and hybrid cloud adoption trends, with a special focus on infrastructure as a service and its role in the enterprise. Find out the challenges organizations are experiencing, and the technologies and strategies they are using to manage and mitigate those challenges today.
Video
Current Issue
The Cloud Gets Ready for the 20's
This IT Trend Report explores how cloud computing is being shaped for the next phase in its maturation. It will help enterprise IT decision makers and business leaders understand some of the key trends reflected emerging cloud concepts and technologies, and in enterprise cloud usage patterns. Get it today!
Slideshows
Flash Poll