Siri Fixes: What We Want From Apple WWDC - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Government // Mobile & Wireless
04:19 PM
Connect Directly

Siri Fixes: What We Want From Apple WWDC

Apple's Worldwide Developers Conference promises some exciting new Siri developments, but Apple must attend to its Siri-ous problems first.

Apple will host its Worldwide Developers Conference next week, and rumors are flying about its Siri voice assistant technology. One of the most intriguing ones is that Apple will let developers work with Siri via an API. Another is that Siri will soon live on your iPad and Mac. There's just one problem. Like the girl in the nursery rhyme, when Siri's good, she's very, very good, but when she's bad, she's horrid.

I have a love-hate relationship with Siri. I use it dozens of times a day to take notes, make appointments, and send text messages. But I use Siri dozens of times a day only because I have to ask it three or four times to do any one task, mostly because of the dreaded, "Sorry, I can't help you now" response.

Some of the problems are understandable because of the inherent difficulty in natural language processing. I'll say something like, "Note, I need to email Rob a status update later," and I would expect that this request might be misinterpreted as one to email Rob right now. But some of Siri's problems are just downright bugs. My colleagues complain about dialing from a Bluetooth headset, only to discover that sometimes the call goes through but nobody can hear anything. Then there are the architecture problems with Siri that even Nuance, the technology provider, has acknowledged.

[ InformationWeek's Fritz Nelson will be live blogging Apple's WWDC event, June 11 at 10 PST/1 EST. Join us at Monday for all the details. ]

Is satisfactory natural language processing even possible? Reader CJ Rhoads, a university professor and Ph.D. who worked in an artificial intelligence lab, maintains that Siri, "and any (all) other natural language processing programs, are destined to fail." Also a business consultant, she cites a scenario in her book, The Entrepreneur's Guide To Managing Information Technology, in which a medical transcription system was costing more to have the typists correct the mistakes than to simply have the typists enter the notes in the first place.

Let's say that Rhoads is right and that accurate natural language processing is an intractable problem. I actually don't care. As long as the user experience is good, I am fine with Siri making mistakes. It's still extremely valuable to me. If I were to say, "Note, send email to brothers and sisters, I will be in town from the 24th through the 27th to keep an eye on things with Mom's surgery," I don't really care if Siri gets "keep an eye on things" wrong and puts down "keep ion thing." I do care when Siri lets me waste my time talking and then says--because of the unavailability of the cloud or other bad architecture decisions--"I can't help you right now." That's a bad user experience.

My buddy made fun of me after I tried three times to take a note while we were running. "You could have stopped and written it down by now," he said. Exactly. Siri, if you can't help me right now, could you, at the very least, keep a queue to try later when the network is available?

Global CIO
Global CIOs: A Site Just For You
Visit InformationWeek's Global CIO -- our online community and information resource for CIOs operating in the global economy.

During an interview last week with Apple CEO Tim Cook, Wall Street Journal tech guru Walt Mossberg poked Cook about Siri. "When it works, it works really well. It's kind of like magic," Mossberg told Cook. "But a lot of times it really doesn't work. ... What's going on with that? Is that up to your standards?"

Cook avoided answering the question directly, responding, "Customers love it." Well, he hasn't been talking to the customers I've been talking to. Cook went on to attribute the success of the iPhone 4S to Siri. That might be true, but I would argue that it has been the promise of Siri that has captured customers, not the actual implementation.

Cook focused on new Siri features. "There's more that it can do," he said. "We have a lot of people working on this, and I think you'll be really pleased with some of the things you'll see over the coming months with this. ... We've got some cool ideas about what Siri will do. ... We see unbelievable potential here."

But that's not the point. Siri has problems, and the first step is for Cook and Apple to admit that they exist. I would be a fan of the new Siri features to be unveiled at Apple's WWDC, and a lot of other people would be too, only if Apple also makes Siri even a little bit less of a horrible user experience.

Jonathan Feldman is a contributing editor for InformationWeek and director of IT services for a rapidly growing city in North Carolina. Write to him at [email protected] or at @_jfeldman.

At this year's InformationWeek 500 Conference C-level execs will gather to discuss how they're rewriting the old IT rulebook and accelerating business execution. At the St. Regis Monarch Beach, Dana Point, Calif., Sept. 9-11.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
Newest First  |  Oldest First  |  Threaded View
User Rank: Apprentice
6/14/2012 | 1:29:00 PM
re: Siri Fixes: What We Want From Apple WWDC
Great article, Jonathan. And I agree with you - the natural language processing barrier is a minor issue in the face of technological and architectural barriers. Siri and other systems can be very useful if they just worked a higher percentage of the time.
CJ Rhoads
Associate Professor, College of Business
Kutztown University

P.S. And just to clarify the record, I studied in an artifical intelligence lab in 1989-1990, I did not work there. I was a graduate student at Lehigh University completing my Ed.D. (Doctor of Education in Educational Technology). I do not have a Ph.D (Doctor of Philosophy). My dissertation was on an artificial intelligence topic, (Knowledge Engineering) so some of my dissertation committee members were from the AI lab. However, none of these details are important to your main points, I just wanted to set the record straight for total accuracy.
User Rank: Apprentice
6/8/2012 | 7:06:18 PM
re: Siri Fixes: What We Want From Apple WWDC
I am an iPhone user since 2008. I have iPhone 4 and my wife has iPhone 4S. Based on my experience and usage I really don't care much about Siri. Most of the people I know have iPhone 4S and honestly no body really cares about Siri. It is nice to have it but it is not a deal breaker. I would like to see improvements and enhancements in multi-tasking feature which is more useful for average user like me a 'millions' of others.
The State of Chatbots: Pandemic Edition
Jessica Davis, Senior Editor, Enterprise Apps,  9/10/2020
Deloitte on Cloud, the Edge, and Enterprise Expectations
Joao-Pierre S. Ruth, Senior Writer,  9/14/2020
Data Science: How the Pandemic Has Affected 10 Popular Jobs
Cynthia Harvey, Freelance Journalist, InformationWeek,  9/9/2020
White Papers
Register for InformationWeek Newsletters
Current Issue
IT Automation Transforms Network Management
In this special report we will examine the layers of automation and orchestration in IT operations, and how they can provide high availability and greater scale for modern applications and business demands.
Flash Poll