Is Your Business Ready For Podcasting?

Podcasting -- currently mainly an ancillary service promoted by mainstream media types -- is fast becoming a small business tool. We show you how podcasting can make a substantive contribution to your bottom line.

Jennifer Bosavage, Editor In Chief, Solution Providers for Retail

March 25, 2006

1 Min Read

Tips For Success

Potential podcasters should keep in mind the following before sitting in front of their $25 microphones.

First, be professional, but not stuffy. "Have fun with it," says Carvin. "Get people interested. Don't just hear your own voice."

Position yourself as an expert, then live up to it. Be creative in your topics, and never, ever just push products. No one will download the podcast if you do that, which will mean you'll have wasted time (and time is money) producing something no one wants.

Finally, remember that podcasting is a great way to disseminate training among your employees. You might offer the iPods free, with the understanding that they are responsible for downloading the training required. That can be a cost-effective option, particularly if the alternative is paying for offsite training.

Podcasting is an emerging technology in the businessworld, and its potential is just being realized. By adding a podcast to your site, visitors will not only see your business as embracing technology, but also as a company interested in communicating with all its potential customers.

Jennifer Bosavage is a freelance journalist residing in Huntington, NY. Reach her at [email protected].

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About the Author(s)

Jennifer Bosavage

Editor In Chief, Solution Providers for Retail

Writing and editing from the IT metropolis that is Fairfield County, Conn., Jen is Editor In Chief of Solution Providers For Retail. In her role, she oversees all editorial operations of the site, including engaging VARs to share their expertise within the community. She has written for IT professionals for more than 20 years, with expertise in covering issues concerning solution providers, systems integrators, and resellers.

Jen most recently was Senior Editor at CRN. There, she was in charge of the publication's editorial research projects, including: Solution Provider 500, Fast Growth 100, Women of the Channel, and Emerging Vendors, among many others. She launched the online blog, "Channel Voices," and often wrote on career issues facing IT professionals in her blog, "One Year to a Better Career."

Jen began her tech journalism career at Electronic Buyer News, where she covered the purchasing beat. (That was so long ago that blue LEDs were big news.) Starting as copy editor, she worked her way up to Managing Editor before moving to VARBusiness. At VARBusiness, she was Executive Editor, leading a team of writers that won the prestigious Jesse Neal award for editorial excellence.

Jennifer has been married for 22 years and has two wonderful kids (even the teenager). To adults in her hometown, she is best known for her enormous Newfoundland dog; to high schoolers, for her taco nights.

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