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iPad Supplanting Print Newspapers
People enjoy reading newspapers on the Apple device so much that they're likely to cancel their print subscriptions, according to the Donald W. Reynolds Journalism Institute.
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A digital subscription will have its downside. The study's findings show that people expect to pay less for an electronic subscription than for a print subscription. In addition, the app has to be very easy-to-use and reliable, with access to all the content available on the print edition. Less important are video and interactive features.
Some news organizations are already going after the iPad reader. Survey respondents say those publishers meeting their expectations on the tablet include The New York Times, USA Today, The Associated Press, and The Wall Street Journal.
The New York Times is offering its newspaper free on the iPad through the end of the year. Starting next year, the newspaper plans to require a paid subscription. The newspaper also plans to start next year charging for unlimited access to news on its Web site. The Times won't be alone adopting a paid model for the Web and mobile devices. The Wall Street Journal has always charged for electronic access to its content.
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