How Starbucks Taps 7 Tech Trends - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Government // Enterprise Architecture
11:25 AM
Chris Murphy
Chris Murphy
Connect Directly

How Starbucks Taps 7 Tech Trends

Starbucks put mobile payments on the menu early, but it's just warming up with cloud computing and big data analytics. Here are 7 ways that Starbucks CIO Stephen Gillett, InformationWeek's 2011 Chief of the Year, utilizes emerging tech.
1 of 9

In 2008, Starbucks faced a "technology debt," according to CIO Stephen Gillett. Starbucks had under-invested in its IT infrastructure in order to focus on fast growth by adding stores. That formula began to falter as same store sales slipped. Gillett was hired in 2008 as part of a turnaround at Starbucks led by the return of founder Howard Schultz as CEO.

"Upon my return as CEO, it became apparent that Starbucks needed to overhaul its aging technology infrastructure," Schultz says. The company put off big IT projects because, when Starbucks was focused on quickly adding stores, any big technology project was seen as a risk to that growth.

But Starbucks in the past three years has paid down some of that technology debt. It has invested in a new point-of-sale and CRM system. It has given laptops to store managers and equipped them with cloud-based collaboration tools. It's testing online scheduling software. And the company has become a leader in mobile payments with its smartphone payment app, which handled more than 20 million transactions this year.

For leading this effort, Gillett won recongition as InformationWeek's Chief of the Year for 2011.

But Starbucks isn't done with IT investments. It has just finished implementation of the CRM system in 2011 and is only now ready to tap that system's potential for more personalized and measurable marketing. Here's our look at seven hot enterprise technology trends that Starbucks is tapping into via projects and initiatives.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
1 of 9
Comment  | 
Print  | 
More Insights
Reflections on Tech in 2019
James M. Connolly, Editorial Director, InformationWeek and Network Computing,  12/9/2019
What Digital Transformation Is (And Isn't)
Cynthia Harvey, Freelance Journalist, InformationWeek,  12/4/2019
Watch Out for New Barriers to Faster Software Development
Lisa Morgan, Freelance Writer,  12/3/2019
White Papers
Register for InformationWeek Newsletters
Current Issue
The Cloud Gets Ready for the 20's
This IT Trend Report explores how cloud computing is being shaped for the next phase in its maturation. It will help enterprise IT decision makers and business leaders understand some of the key trends reflected emerging cloud concepts and technologies, and in enterprise cloud usage patterns. Get it today!
Flash Poll