Google Expands Chat

The BrainYard - Where collaborative minds congregate.

Irwin Lazar, Vice President & Service Director, Nemertes Research

November 14, 2008

1 Min Read

Google today announced voice and video chat capabilities as part of its chat service embedded into Gmail. This is clearly a shot across the bow at Skype, SightSpeed (recently acquired by Logitech) and Oovoo. It's also a competitive move against Microsoft Hotmail and Yahoo Mail, as Google continues to evolve it's mail application into a full blown UC dashboard.Google's move is also indicative of what we're seeing in the enterprise space, as telephony vendors and messaging vendors converge while basing their UC offerings on their relative strengths. Google's voice/video chat nicely integrates into Gmail, enabling customers to use their Gmail contact list for chat, rather than having to maintain separate buddy lists in different applications. Now, how long before Google repositions Orkut as an alternative to Facebook that is fully integrated into Gmail & chat?

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About the Author(s)

Irwin Lazar

Vice President & Service Director, Nemertes Research

Irwin Lazar is the Vice President and Service Director at Nemertes Research, where he manages research operations, develops and manages research projects, conducts and analyzes primary research, and advises numerous enterprise and vendor clients. Irwin is responsible for benchmarking the adoption and use of emerging technologies in areas including VOIP, UC, video conferencing, social computing, collaboration, contact center and customer engagement.

A Certified Information Systems Security Professional (CISSP) and sought-after speaker and author, Irwin is a blogger for No Jitter and frequent author for SearchUnifiedCommunications.com. He is a frequent resource for the business and trade press and is regular speaker at events such as Enterprise Connect and Interop. Irwin's earlier background was in IP network architecture, design and engineering.

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