Forrester Predicts an Impressive Outlook for the Enterprise 2.0 Market

Forrester just released a report predicting enterprise spending on Web 2.0 will reach $4.6 Billion by 2013. The report was led by Analyst Oliver Young who spoke at our Enterprise 2.0 Conference last year. $4.6 billion is a big number and a bit of a surprise. But if you think about it, it actually makes a lot of sense. Enterprise 2.0 is a pretty small market today based on the types of vendors that have comprised it. These are the smaller players making standalone wikis, RSS tools or web-based competitors to Microsoft's Office. But the software giants are now all vying for a piece of the Enterprise 2.0 market and incorporating much of the same functionality as the purely "2.0" alternatives. When you start counting big software's role in Enterprise 2.0 it's easier to see how we'll reach such a big number so quickly. We're a reflection of this trend at our Enterprise 2.0 Conference where this year Microsoft, Oracle and IBM are all signed up as major sponsors. The Forrester report is further proof that while Enterprise 2.0 is something many companies are evaluating today, the concepts and technologies that comprise Enterprise 2.0 today will commonplace to business in the future.