Enterprise 2.0 - A Big Trend at IDC Directions

I'm attending the IDC Directions Conference in San Jose today. There's no quesiton that Enterprise 2.0 has been a major highlight of this year's program, and for good reason. IDC broke out some fresh Enterprise 2.0 data, taking a look at user adoption. They asked companies to rate where they are with Enterprise 2.0 use within their companies today as well as where they plan to be in 6-18 months. On a scale of 1-10, the respondents gave themselves a 3.8 for current adoption. But when asked where they plan to be in 6-18 months they got an average response of 6.3. As market data goes, that's a huge jump and indicitive that Enterprise 2.0 is moving into much wider adoption. They also noted that 14% of respondents already have some form of social networking in place within their business. In 2008, social networking will pick up an additional 27 points brining adoption to 41%.On the selling side (the vendors), IDC predicts that while we've seen a slew of new companies disrupting the business software market with new Enterprise 2.0 offerings, traditional vendors will crush many of these companies as they solidify their own products in this space. The speaker literally put a slide up with a big boot crushing a guy, referencing industry heavyweights like Adobe, Cisco, Google, Oracle, SAP, IBM, Amazon, HP, Microsoft and EMC.Other predictions worth noting:

Frank Gens, Senior Vice President of Research for IDC noted that collaboration is the foundation for a new "Innovation Infrastructure". But beyond collaboration it's really about combing collaboration with greater access to information or as he described it - "Eureka 2.0".