Does Your Website Need A Facelift?

If you're a small business with a website, you'll probably agree that having an online presence has taken your business to new heights. But when's the last time you took a look at that website to make sure it's still the efficient, powerful brand-management tool you envisioned it to be? A stagnant website could lead to stagnant sales.On the other hand, redesigning a website isn't something you should take lightly or approach haphazardly. It requires time, thought, energy, and money, so you need to make sure that you're doing it for the right reasons.

Josh Levine, CEO of Alexander Interactive, a web design and engineering firm based in New York, works with clients big (Campbell's Soup, Schwinn, and Citi included) and small. He says there are seven questions small businesses should be asking themselves to determine whether or not to launch a website redesign (from Levine's article at building43.com, an online community of technology thought leaders). If you answer "no" to any of them, your website may be ready for an overhaul.