Culture Clash or Corporate Strategy?

Susan Scrupski of ITSinsider wrote an interesting post about the influx of GenYers into the corporate world and the resulting culture clash that may ensue. The issue of generational disparity has been widely discussed by business visionary and author Don Tapscott who has raised not only the challenge of this cultural clash, but also the opportunity. It's been a common theme through many of his books. So which is it? Will GenYers entering the workforce show us a new way to work or will they be quickly course-corrected by a stodgy corporate culture? Susan points to fellow Irregular Larry Dignan who writes:

Susan counters this view by pointing out that her own company has been consulting with some of the largest companies out there on how to embrace this opportunity. Susan writes:

Adding to Susan's argument I point to the companies I heard from at last week's E2 conference. The speakers from Pfizer, Wachovia and the CIA were not trying to stifle the use of technologies commonplace in the GenY world of Web 2.0, they were trying to embrace it.To Larry's comment about the risk of sharing intellectual property on Twitter, that same risk has always been there whether through Twitter, IM, Email or the telephone.