re: BlackBerry 10 Has This CIO Singing Taylor Swift
It sure seems to me like Blackberry, in turning its focus slightly away from the enterprise and toward the consumer, is following the market. The BYOD trend is so pervasive that worker-consumers have much more power than ever in determining what device they use for work. Blackberry is trying to appeal to that shift--attract the users, and the enterprises will follow. If they're attracted to what BB has done, McGreavy and other CIOs in his place will be able to leverage their existing BB investments. If, however, they scoff at the new BB and remain true to their iPhones and Android devices, then McGreavy and his peers will be following Taylor Switft's refrain.