re: A CEO's View Of Analytics: Duluth Trading Company
True about trial and error, but I don't think there's a disconnect between analytics and trial-and-error, and in fact they can feed off each other. Schlecht actually started off talking about a failure -- he bought a couple tire stores in bad locations, but listening to farmer-customers who wanted to buy tire repair tools instead of paying him to fix tires led to him founding Gempler's. Most entrepreneurs have failed, he said, and companies need a culture where trying stuff that doesn't work out is OK: "When you fail, admit it and move on. ... In the corporate world, failure is an F word, and you just don't talk about it."